The integration of technology in the real estate industry is truly a game-changer. The industry faced numerous changes because of the emergence of digital listing presentations. As a result, real estate agents were able to augment their public visibility, which is a salient factor to attract clients successfully. Real estate agents must know the “then and now” of their industry. Hence, it’s essential to identify what would make them stand out from the competition by weighing traditional and digital listing presentations.
Ready to learn the evolution of digital listing presentation? Continue reading below!
#1: Printed listing presentations to digital listing presentations.
Before the advent of technology, real estate agents needed to tap newspaper agencies to have their listing presentation printed for a specific advertising page. It’s time-consuming and costly! Meanwhile, when technology kicked in, real estate agents could use digital tools from the internet that is significantly easy to use and cost-efficient!
#2: Black and white photo to hi-res photos and HD videos.
When newspapers weren't colored yet, photos from real estate agents were too plain. However, with the digital listing presentation realm, real estate agents provided high-resolution images and high-definition videos. As a result, they were able to attract more clients and sellers!
Listing Presentation Then and Now: Newspapers, Say What? Digital Listing Presentations are Now In!
#3: Phone calls only to multiple sources of communication!
While phones are still very important in real estate, they aren't the only way to communicate anymore! Missing a client phone call is never great, but now with the popularity of email, texts, and messages in social media -- there's more time than ever to communicate. However, with digital listing presentations, agents are allowed to provide a specific social media page, website, email, or even phone number to text.
#4: “Results are a waiting game” to “Results are monitored.”
Earlier than the digital listing presentation, real estate agents waited to confirm that their listing presentations are successful. Now, they need to have outstanding skills in branding and marketing. With the digital listing presentation, agents can monitor their listing presentation activity. Moreover, alerts are sent when someone opens their listing presentation, allowing them to identify what is eye catching and what isn't!
#5: More visibility due to digital platforms
Technology is the future of the real estate industry and most others. Real estate agents can now put their listing presentations on different online platforms and market their expertise conveniently and without limits. In contrast, when real estate agents needed to buy a slot in a newspaper agency or magazine -- it was a costly one time gamble!
- Improved visibility:
Digital listing presentation paved the way to the brand-conscious world. It taught real estate agents to come up with personal listings dynamically.
- New marketing experience:
With the emergence of technology, digital listing platforms appeared.
In the digital era, real estate agents are able to experience the innovative marketing field. As a result, it has allowed them to identify their strengths and stand out from the crowd.
#6: Limited listing personalization to easy and quick listing changes.
The new listing presentations allow many real estate agents to personalize their platforms and highlight their expertise. Moreover, agents are now able to align their strategies based on the clients’ preferences. Meanwhile, when listing presentation is still limited to certain boundaries, agents are boxed and deprived of showcasing their proficiency.
Listing Presentation Then and Now: Digital Listing Presentation Added Personality and Visibility.
Final thoughts:
These technological changes in listing presentations are not the end of change by any means. Therefore, real estate agents must stay ahead of the curve and fundamentally equip themselves for various changes from time to time. The evolving digital listing presentation shall be a constant reminder for agents to appreciate additional real estate industry changes.
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