In 2022, are business cards still relevant? For years, decades even, agents kept business cards on them at all times in order to capture more leads and grow their business. But now, in the digital age where in person meetings are fewer and farther between - are business cards worth it?
The Case Against
Let's face it - online marketing and networking is largely the way of the world lately. The digital age is upon us, and continues to thrive. Business cards aren't exactly inexpensive to design (well), order, and print. Especially as a beginning real estate agent, odds are that that money could be better spent on online advertising.
Even gift cards are largely going digital lately, so why aren't cards for business doing the same? Most people use Google or Yelp to find who'll they do business with - that or word of mouth. All three of those things have nothing to do with a paper business card. But, they have everything to do with marketing, advertising, and networking - just in a more "current" fashion.
The Case In Favor
Simply put: why not? Why not order a small number of business cards to have just in case? This logic, of course, can be a slippery slope - but if agents are wanting to make sure they have all their bases covered, it's a great idea to get some cards.
Also, don't forget that agents want to cater to every client as their earning business. While millennials and younger generations may have no interest in a business card; that doesn't mean that some clientele might really appreciate and utilize them.
Last but not least, cards are great to leave in coffee shops on bulletin boards and other local gathering places. This can be an easy way for some passive marketing.
The Bottom Line
Whether or not an agent wants to order business cards really is up to them in 2022. If agents can't decide, ordering a small amount of cards might be a great place to start. They definitely aren't necessary and should depend on the budget an agent has.
Whatever you decide - keep marketing yourself and trying new things and business will come to you!
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