Real estate agents know the importance of having a solid sphere of influence. Nurturing those relationships is key to success. But how do agents go about doing that? Today, we're going to look at some tips for nurturing your sphere.
Know What's Important To Your Sphere
Knowing what your sphere cares about is key to being able to help them out in some way or another. If you have a connection that only cares about money, then focus on making more money together with them. If you have a contact who cares mostly about family, make sure your conversations lean toward family-related topics whenever you speak with them. Knowing what matters most to the people in your sphere will allow you to adjust your language, tone of voice, and personality when conversing with them so that they get the most enjoyment out of talking with you. Think of it like friendship marketing!
Connecting With Your Sphere
Make sure you are continually connecting with your sphere. LinkedIn is an incredible tool for staying in touch, but make sure you don't go overboard with it. Most professionals prefer to be contacted three times a year or fewer on social media sites. Once per quarter is the sweet spot—that frequency will keep you on top of their minds without being intrusive or annoying! And when you do connect, make it personal and sincere—try not to sound like a corporate robot who is spouting off marketing jargon (even if that's what every message from you sounds like). Personalize your messages as much as possible and give genuine advice whenever possible! It shows them that you are human too! You can't go wrong with that connection.
Making Your Sphere Stronger
No, we don't mean making them stronger physically—although that would be pretty cool. What do we mean by strengthening your sphere? Getting them to connect with each other in some way is a great way to reinforce your sphere and help all the group members grow their networks together. Offer to make them a group on LinkedIn or Facebook, host a weekly lunch and learn session, or schedule educational webinars every few months. Once your sphere starts self-connecting with each other, you'll see it strengthen in no time! This will allow your sphere to grow exponentially.
Final Thoughts
Being a real estate agent is all about relationships. Nurturing your sphere of influence is important because they will be there for you when you need them. Use these three tips to help keep those relationships strong and growing. And remember, don't be afraid to share this article with your sphere! They could probably use these tips too.
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