Whether you’re new to real estate or you’ve been in the game for a while now, you’ve probably heard your “sphere,” “sphere of influence,” or “SOI” mentioned once or twice.
The seasoned veterans among us have most likely told you that marketing to your sphere of influence is almost mandatory in a successful business.
Well, they’re not wrong.
Your sphere gives you referrals. Did you know that 92% of buyers, trust referrals from someone they know.
Before you start marketing to your sphere of influence, you need to define it.