The secret to a successful real estate career is building client relationships. One of the many ways to build relationships is through sending a monthly newsletter. So, this is the perfect time to know why agents should have a monthly newsletter. Enjoy reading and be ready to step up the game:
Why Should Agents Have A Monthly Newsletter?
It's no surprise that most real estate agents use more of the new social media apps for marketing. But, they should know that although having a monthly newsletter is traditional, it's still effective.
#1: Awareness
Clients only find out a little when they see basic ads. They need more; they need a better background of the service an agent offers. When agents publish newsletters, it boosts awareness and promotes understanding.
Newsletters put the agent on top of the mind of clients.
Sending a newsletter is as effective as other social media channels. It reminds new, old, and future clients that the services offered are still available.
Hence, clients will also feel special because newsletters happen to be on direct messages. Also, agents can use it as a one-stop marketing tool to include all the social media links in the newsletter.
Pushes client to trust the agent/company.
Agents can personalize the content and add info that will boost their credibility with a newsletter. A newsletter can also include testimonials from other satisfied clients to further credibility.
Presents the brand and quality.
Hearing wonderful stories about a service is good enough to boost the client's awareness. So, what more if clients get to read newsletters about an agent/service?
Do not forget that sending newsletters will enhance the brand or the agent's image to the market. It attracts more readers and gains traffic for the website.
#2: Expertise
A monthly newsletter will show the agent's skills in real estate. To clarify, a newsletter includes:
- Hot market issues
- Real estate trends
- Local real estate market
Moreover, it will bring out the leadership side of every agent. So, more clients will trust them and close sales with them.
Personalized marketing message
It's not a secret that newsletters can be very dull - especially in these times with social media. But, there is a way to make reading materials enjoyable! Monthly newsletters can be customized based on the clients' demands. It gives the agent the power to meet those demands.
For instance, the agent specializes in millennial clients. He can include the hottest trend for millennial home buying and selling. It's fun, right? Agents get to interact with their clients without having to meet them personally. And still make them feel valued.
Monthly newsletter help with better promotion.
Newsletters can include special offers like a free webinar, raffle, discounts - and other gimmicks. Most significantly, newsletters include data of new property listings.
When these are included in the newsletter, the agent adds more value to the content. Thus, clients feel extra special because:
- First, the monthly newsletter is directly sent to their personal inbox. Therefore, it would send the clients a feeling of "inclusivity."
- Second, clients will have the sense that they have special access - or they are a priority.
#3: Contact
Monthly newsletters are effective in maintaining contact. Why? Since it is "monthly," the email subscribers (clients) will regularly receive emails. Furthermore, it builds a strong agent-client relationship that leads to the next sale. This helps agents stay top-of-mind.
Engagement
Never forget that once an agent is given the access to send newsletters, it means the client is interested in the service, company, or agent. Who would not love that? It results in higher open rates, click rates, and website traffics.
Improves referral program
Having a monthly newsletter can be leverage to gain referrals. But how do agents do it? For instance, spearhead a contest - where past clients would be rewarded for bringing most referrals. It will not pressure them to refer the agent because it's a contest. Hence, it is going to be both beneficial for the agent and the client. All those are in the newsletter.
The Bottom Line
Monthly newsletters are powerful tools to increase sales and presence in the market. It drives trust and confidence. Now is the perfect time to create and start sending monthly newsletters - even weekly newsletters.
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