Adding value as an agent is a foolproof way to boost business. After all, providing value is the root of the job. Below are some tips from contributor Leah Azizian on adding value as an agent!
Simple Tools
Gather a database of financial institutions and lenders that you or your team have worked with.
Plenty of time clients think that if they have a good relationship going with their banking institutions that they should use the same place for their their home loan or investment mortgage. Yet, it's important to point out to clients that this may not always be the best match for real estate transactions. So, be sure to always have a handful of recommendations available.
Getting in tune with the market (market insights + running comps).
Running comps. and helping clients understand the market value of a home is a comprehensive process. This involves analyzing properties that are most similar to the subject property. In most large cities or counties, the market has plenty of intricacies amongst it's different types of real estate. Agents have to be meticulous in their approach to conduct market analyses. Property type, size, apartment line, layout, bed/bath count, condition, maint/common charge/taxes, building amenities, floor-views, are items that go into consideration, primarily amongst co-op and condo buildings.
Best Practices
Be an active listener
This is one of the most - if not the most - important features that we have to offer as agents. Without understanding your clients' situation and personal needs, there is absolutely no way you will be able to help your client locate and purchase their next property.
Relationships with Appraisers
If your client is financing, an appraisal will be scheduled with the bank and to avoid the complications of a potentially lower than contract-price appraisal, it is helpful to present suitable comps. to the appraiser to justify the contract price. When an appraisal comes in below contract-price it presents complications, as the purchaser is now responsible to make up for the difference. Going this extra mile can help account for a smooth process and at or above contract price appraisal.
Relationships with Seller's brokers
May not be considered "tangible" either, but important. Building good rapport with seller's brokers is essential in real estate transactions. Negotiations are meant to be collaborative not combative; so building good rapport and working hand in hand with the seller's broker will make things all the more efficient and satisfactory for both sides
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