Starting out as an agent can be daunting in many ways. Perhaps the biggest questions all agents face is: how will my business grow? Where will I get leads?
We're here to help with some simple ways to earn more leads and get business on the up and up.
Know, Grow, and Utilize Your Sphere of Influence
Your sphere of influence (SOI) is the best source for leads. These are the people you have significant relationships with. They know you; they like you, and they trust you. Relationships need nurturing to grow. If you make this a priority in your real estate business, you will generate referrals and repeat business which according to studies by the NAR account for 89% of all real estate transactions.
Think of your friends, your family, and those you run into on a daily basis. Then, begin spreading the word. Listed below are social media platforms to help agents network.
Share Your Career with New People
People get added to your SOI, people leave your SOI, and your closeness to certain people ebbs and flows over time. So, to maintain and expand on the number of relationships you have, you need to be consistently developing your network. Get involved in your local community and always be ready to network. Keep your contacts organized and stored digitally so that you have easy access to them.
Stay Top Of Mind to Get New Leads
Making connections and networking whenever possible is great. But you need to put it into practice. That means staying top of mind with past and potential clients. This is where e-mails, newsletters, websites, texts, calls, etc. all come into play. While you're at it - put your business card on a local coffee shop bulletin board. Advertise on facebook or sponsor a local sports team. Whatever it takes - just use your resources wisely.
Keep At It and Stay Consistent
Stay consistent with your methods of lead generation, no matter what. Also, remember that putting yourself out there as an agent is key to your success.
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