Keeping up with the times is part of being a real estate agent. Agents need to stay on the pulse when it comes to the latest trends in marketing and communication in order to effectively reach clients and build their sphere. Twitter has gotten increasingly popular in the last 5-10 years and shows no signs of slowing down. In fact, more business professionals than ever rely on Twitter as a way to communicate with clients and build their brand.
How to Use Twitter Most Effectively
Having a strong online presence doesn't just mean having a great, responsive website anymore. That means that agents are active and engaged across various social media channels. It's been proven that clients are more likely to go with any business that has a social media presence because it builds both credibility and connection. Clients feel like they can trust a business that has active social media accounts and various reviews.
While Twitter won't get an agent reviews - it does accomplish several key things. The first being that an active Twitter account has multiple tweets and updates which shows engagement with and knowledge of the market. This is important for prospective clients to see.
Twitter also creates another platform for agents to be reached at and for them to share their business accomplishments and knowledge.
Tweeting and Beyond
You might be wondering - what would I possibly tweet? Here are some ideas:
- When you close a deal!
- Blurbs from reviews
- Relevant real estate news and updates (think changes in interest rates, etc.)
- Market updates
- Open House reminders and photos
- Listing photos
- Retweet from top news and real estate sources
- Tips for clients (buyers, sellers, staging, home decor)
The list really does go on. Twitter gives agents the opportunity to share bite sized updates and news with their audience. Doing so further promotes their online voice and brand which is essential in 2022.
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