More and more people are shifting to smartphones and tablets and away from the standard computer. As a result, the number of mobile users outnumber desktop users on any given search engine or app. It's essential to consider and identify what device is often used by clients and buyers in the real estate industry because clients use these devices to navigate their lens of real estate. This is where a responsive design website comes in handy and is essential.
As a matter of fact, in 2015, Google confirmed that mobile-friendliness in websites becomes a ranking factor in search engines. Therefore, it is beneficial to know what is the importance of responsive design in real estate websites.
What is responsive design?
Defining responsive design is easy – it generally means making a website mobile-friendly. It prevents clients and buyers from resizing, scrolling, zooming, or panning the website when opened through a mobile phone.
Moreover, responsive design for real estate websites is optimized for different devices. When accessed, it automatically scales its contents (texts and graphics) to fit the screen size of the device.
For example, access and subscribe to Agent Elite and see how the website is specially designed for mobile phones and desktops. Agent Elite provides a convenient and flexible viewing experience for their clients and traffics – whether on mobile or desktop.
The importance of responsive design in real estate websites:
Ready some extra papers and list down these benefits of responsive design in real estate websites. As a real estate agent, it is essential to know a website that can wholly respond to the users' demands is highly needed. Why? It drives more traffic and improves ranking in search engines.
#1: Money-saving
Through responsive design, agents can just invest in a single site design that is universal in any device available. Agents must know how to tactically develop the best solutions to optimize their online platforms. Instead of making and paying for another mobile-friendly website, why not invest and learn how the responsive design works?
#2: It's flexible
Responsive design allows real estate agents to make changes quickly and easily. Responsive design also detects – automatically – the users' screen and browser size. As a result, it creates a good viewing experience with a more readable version.
#3: Search engine optimization advantages
Responsive design can work for more leads and traffics. Therefore, responsive design in a real estate website can also boost the SEO readability of a website. This is because Google provides priority to real estate websites that are mobile-friendly. Moreover, when SEO is put at the forefront, it can receive more traffic and garner more sales.
#4: Easy website monitoring
Responsive design is perfect for both big and small real estate businesses. It allows a real estate agent to make personal changes to the website seamlessly and quickly. It also ensures that all redirect links are working and sent to the right visitors and clients.
#5: Impressive user experience
In whatever business, user (customer/client) experience is arguably the most important to maintain. With responsive design, real estate agents can convince their website visitors to come back and make a deal – or a subscription – to them. Besides, responsive design in the real estate website helps it look more professional, resulting in an improved user experience.
For example, website visitors won't be dealing anymore with annoying resizing of texts and pictures to see it clearly. Responsive design ensures a positive and professional-looking real estate website at all times, from all angels.
Responsive design may or may not be the best design, here's why: This era is a competitive stage between sites. Therefore, real estate agents must know why responsive design is highly beneficial and essential. Continue reading below:
- Responsive design is modern. It allows real estate agents to keep up with the technological changes.
- Responsive design is robust. It makes a website adapt to certain functionality of a mobile phone without compromising its essential features.
However, real estate agents must be aware of these two cons of responsive design:
- Responsive design might not be suitable for all websites – depending on its content.
- Some real estate agents may find it challenging to create and customize their responsive design – uniquely and accurately.
Final Thoughts
Responsive design in real estate websites is undeniably important. It increases traffic, improves lead conversion and search engine ranking, and maximizes SEO capacity.
If this article is accessed through a mobile phone, then the one who's reading just experienced the best offer of responsive design in real estate websites. A true game-changer, right?
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