Most of the success stories of real estate agents are from their online presence. As a result, the real estate industry in social media is continually growing. However, most real estate agents are overwhelmed with the numerous social platforms and how to use them effectively or aren't utilizing social media the way it should be utilized! So, to help real estate agents out there, here are seven basic social media tips to take advantage of:
#1: Choose social media platforms wisely.
To get started, identify which platform is available and popular. Yes, there are too many sites, and it might confuse real estate agents and readers alike. Therefore, consider first where the target market spends most of their online time.
Facebook – An easy and user-friendly application. The majority of the world’s population is already using this application for marketing, networking, and everything in between.
Instagram – A popular visual platform. It allows real estate agents to compile compelling images and create a crowd-getter caption. Furthermore, captions may also come with “hashtags,” making a post visible to wider audiences.
LinkedIn – A platform for professionals. This is best for striving real estate businesses. It generates a more specialized business profile that will add to any real estate agent’s credibility.
#2: Power up with a catchy business profile.
Although social media has a wide array of influences and is easy to use, every account must have a catchy business profile. For example, try creating memorable taglines that will attract clients. Moreover, come up with a logo or any gimmick that establishes a unique identity as a real estate agent.
#3: Ensure two-way communication.
Social media users do not dwell in the application just to browse tons of advertisements. Therefore, keep in mind that most prospective clients are seeking information and loaded with questions. Start by making a solid social media presence through open and two-way communication. This takes your platform and presence to the next level.
#4: Consistently post relevant content.
Remember that as a real estate agent, the vast majority of potential homebuyers and sellers have their eyes on quality and relevant online content. Furthermore, most social media searches are about property listings and photos, informative articles, open house tours, and even infographics.
Try creating an article or an infographic about the impact of the COVID-19 pandemic on the real estate industry.
#5: Integrate online storytelling.
Venturing in social media is indeed a great asset for real estate agents, a true convenience provider. However, it’s not just about the fast-paced posting and audience reach. The element of online storytelling must be integrated.
For instance, upon posting a new property photo on Instagram, include a little background of the neighborhood in the caption. Therefore, interested buyers can imagine their living conditions if they decide to buy the property.
Online storytelling:
Showcase previous clients’ testimonials.
Social media is meant to build engagement. As stated in #5, storytelling help clients imagine their living conditions. Similarly, it allows clients to decide to work with a particular real estate agent when they see testimonials.
Aside from posting pure promotional content, make it a 50/50 combination of ads and personal stories. Hence, this will establish trust and credibility.
#6: Make time to measure social media reach.
The end goal is to know if all the gimmicks and tactics that have been used are effective. Therefore, make time to measure and monitor the reach of a social media platform. It is essential for real estate agents because it will allow them to locate areas of improvement and determine their strengths as agents in this venture.
For instance, Facebook has a feature that provides analytics on posts where agents can see the metric of their impressions, engagement, relevance, and reach.
#7: Don’t be afraid to be authentic!
Have fun on social media – responsibly! Try to make relatable posts and create a forum where clients and agents can talk with each other. Therefore, clients will not just see listings and work-related content. Lastly, authenticity is the cheapest and easiest way to every client’s heart!
To sum up
What better place is there to boost a real estate agent’s presence? Social media! Therefore, pin these seven basic tips when using this tool as a real estate agent and be ready for more clients! Social media is the basic toolkit of every real estate agent.
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