Use Online Reviews To Grow Your Real Estate Business
Clients want to be sure they know more about you before setting out to make one of the largest purchases of their lives. Reviews are a huge aspect of marketing and branding for agents.
You might not have poor reviews, but no reviews can almost be as off-putting to potential clients.
Instead of letting your online reputation undergo, follow these five steps to help you bulk up your recognition.
1. Put Yourself Out There and Ask
Clients are most likely to review you when you ask upfront. Bring it up early so they understand the significance of giving feedback online.
If you’re looking for reviews from past clients give a call instead of an email. Emails are easier to ignore and might not be taken as seriously, while phone calls feel significantly more personal.
2. Make It Simple
When asking for reviews, provide some direction, otherwise clients can be overwhelmed at the idea of writing a supportive statement without knowing what helps you stand out.
Communicate strengths you were commended on throughout the deal, such as:
- Local market knowledge
- Buyer education
Ask your clients what areas you excelled in the most. Creating a stream of ideas makes it easier for clients to compose a thoughtful, practical and hopefully positive evaluation of your business.
3. Be Proactive With Positive and Negative Responses
Respond to positive reviews with a heartfelt message and offer your services for future buying, selling or renting needs.
Keep replies to negative feedback affable, and publicly offer to personally speak with your client in another forum.
4. Thank Reviewers
Leaving a review can be tedious, and a small token of appreciation says a lot about how much you value your client’s time. This also helps establish positive bond for the long term, leading to better client retention and future business.
5. Highlight Your Reviews
You can sync your reviews with a personal or company website to give potential clients going directly to your page testimony of your expertise.
Real estate is a competitive industry, which makes standing out is essential. It’s important to focus on the long-term strategy and the benefits obtained from an encouraging reputation.
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