It is challenging to keep up with all the ways the world is changing. But, social media is one trend that agents should be aware of to keep up with their marketing efforts. . For example, TikTok has become the latest platform that has taken over the internet. TikTok offers tools to create content and reach a broad audience for real estate agents.
Why TikTok?
TikTok is a simple video-making application available for mobile devices worldwide. The app offers a variety of filters, effects, music, and sound bites to its users. This interface allows them to make short films tailored to any message they wish to convey. The length of a video varies from 15 to 60 seconds. There are several reasons why you should start branding yourself as an agent on TikTok.
Tapping Into Your Inner Creativity
These days, real estate videos resemble Hollywood production that is expensive to produce. As a result, many people find it challenging to get started with real estate videos. Agents compare their outputs to companies with bottomless budgets. With TikTok, there is less pressure. The videos look like you made them on purpose. Creating TikTok content does not mean starting from scratch. Instead, look over the resources you already have once you have determined your niche. With only your phone and inspiration from popular videos, you can already get started.
Showcase Your Personality Through Marketing Strategies
TikTok videos will encourage agents to use marketing techniques. These strategies include content creation and using direct messaging. For example, with TikTok, a 15-second video can portray a complete story. On top of these, anything you can post that reveals your true personality can be endearing to viewers. This thought can help them develop a deep bond with your business. Additionally, your videos do not have to be perfect or faultless. Originality should be the driving force and not a perfect video.
TikTok Videos are Flexible
Using real estate marketing in as many ways as possible is a crucial marketing strategy. Do not produce a video and keep it on one platform. You can get the most out of your video using TikTok. It is simple to post on Facebook, Instagram, or send TikToks through a text message. Agents may even create a GIF for email marketing purposes. So, with the right knowledge, agents may capitalize their videos through proper promotion.
Recognition and Opportunities
TikTok is a brand new platform, and now is the perfect moment to give it a try. Many home buyers and sellers are likely to be utilizing the application right now. There are many other real estate marketing videos available right now to use for inspiration.
Bottom Line
There are several reasons why you should start branding yourself as an agent on TikTok. First, TikTok is valuable because of its potential to expose you to new audiences. It also provides a video editing tool for real estate agents. This software allows agents to improve their content and extend outside their sphere. Also, the application has over 14 million monthly active users in the United States. These same people spend an average of 47 minutes on the app every use. It appears that Generation Z is dominating TikTok so it's a great way to reach various demographics. Yet, most users in the United States are actually between the ages of 18 and 34, with another 20% between 35 and 44. It's a no brainer - head over to TikTok now.
Have a comment, tip, or concern?
Thanks for reading Elite Informer! Here's more where that came from.