Realtors are paving their way to a more modern way of marketing. Social media marketing is a fast and convenient platform that is results-driven. This means, social media marketing is not an option anymore – it's a requirement. As a result, realtors are switching to social media marketing to expand their client reach and to speed-up their lead generation. Listed below are some effective tips to results-driven social media marketing.
#1: Choose the best social media platform.
Before switching to social media marketing, identify which social media platform can guarantee effective real estate marketing. To start, LinkedIn, Facebook, and Instagram are the top 3 best social media platforms to begin a real estate business. These platforms are more accessible compared to others.
#2: Always come up with a balanced feed.
Don't let boredom strike; keep the audiences engaged by posting different content. For example, give people something to anticipate – anything that would make them excited. Remember that it's important to provide well-balanced content. So, do not solely post photos and videos for visual appeal; inform as well through articles or infographics. It is proven that clients are more likely to connect when they're quickly informed on relevant topics through social media.
#3: Keep and maintain an interactive social media account.
One purpose of social media is to promote frequent engagement among people. So, for results-driven social media marketing, maintain an interactive account. Post consistently to strengthen the real estate agency's brand online. This way, people will actively engage with social media posts. Accounts also need interactive posts like fun facts, polls and surveys, question and answer, DIY videos, and even real estate clients' testimonials. Maintaining an active social media account can build a strong relationship between a realtor and a client.
#4: Use hashtags.
Level up social media marketing by publishing posts that are easy to find. For example, hashtags increase posts visibility; make sure to set the privacy settings to the public for more results-driven social media marketing. Here are some effective hashtags to optimize online posts:
General real estate hashtags: #realestate, #newhome, #properties, or #selling.
Real estate listing hashtags: #justlisted, #openhouse, #homesale, or #newlisting.
Location specific hashtags: #downtown, #[city]homeforsale, #[neighborhood]homeforsale, or #uptown.
Instagram, Pinterest, and Twitter are a few of the many social media platforms that are incredibly popular with hashtags!
#5: Add some personality!
The desire to impress clients with informative and high-quality visual content can sometimes result in boring posts. Simply adding humor to business' online accounts can boost the of results-driven social media marketing. For example, coming up with memes and collecting throwback photos can balance a feed. Through humor, clients can be more engaged and excited about new posts surrounding a real estate business.
Social media posts are primarily to inform and entertain audiences. In real estate, gaining the clients' trust is a key factor in successfully executing any social media marketing. So, do not just focus on the properties and posts made online, be sure to establish an account that is client-focused.
#6: Take care of clients via social media.
Contact and update clients through social media. Social media can help with immediate responses and avoid delayed messages. With just one click, transactions and updates can be done. Therefore, communicating with clients through social media can strengthen a realtor's credibility by being more accessible.
#7: Put up local events for clients.
Providing online activities for clients can also result in good marketing. For example, holiday events, promotional campaigns, open-house tours, free webinars, and even contests help attract and keep clients. Additionally, creating local events serves as a springboard for realtors to showcase their knowledge about the properties, locations, and neighborhoods.
Advantages and Disadvantages
It is important to understand the advantages and disadvantages of social media marketing in real estate. For example, many think that social media marketing is easier for realtors. However, always remember that it still requires effort and time.
Advantage #1: Improved audience reach.
Imagine having to call each newspaper companies one-by-one to buy a space on the editorial page just to place an advertisement – annoying and time-consuming, right? But now, through social media, hundreds of potential clients can be reached with just the proper keywords.
Advantage #2: Social media marketing can solidify a brand.
Clients will naturally browse any business' online platforms. Social media can build a brand's image through likes, comments, shares, and reviews. For example, social media is now a simple place for everyone to go and makes a brand more known and reliable. Therefore, social media is always a present opportunity for brand building.
Disadvantage #1: Takes time to determine if social media marketing is effective.
It may take some time to see if social media is working for your business. For starters, social media connects hundreds of clients, so their responses may be slower. Additionally, traffic can also be monitored by any trusted analytics tool but does take time to gain data.
Disadvantage #2: Anything posted can be used against the agency and realtor.
Anything posted on social media accounts can be the same reason a real estate agency may fall. So, be careful and mindful to avoid being a subject for copyright issues and avoid offensive posts that may damage other brands' reputations.
Disadvantage #3: Clients can be confused with marketing strategies.
Some clients may feel overwhelmed with how a specific real estate agency will execute marketing. Therefore, make sure to do not overdo advertisements and stay within the boundaries of social media page content balance.
Social media marketing in real estate can be the future of all businesses! Keep in mind to maximize it with the best marketing strategies for you.
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