As the real estate market shifts to technology, real estate agents must know these three surprising facts about looking at homes online versus in person. It's essential to understand how agents can better sell to a client in any situation. Continue reading below!
#1: Don't fall into the trap of misleading images online!
Good real estate photographers can trick the viewers' minds. They can either use a unique lens or image-enhancing software. For example, a wide-angle lens can capture a small space and make it appear bigger. Moreover, good real estate photographers can cause a low ceiling to look taller than its actual measurement.
The bottom line is never to be fooled by online photos. While doing initial online screening is a great idea, it's still better to visit a property in person. Hence, home sellers must be taught that while an impressive online photo is a clever marketing strategy, it's never right to fool buyers with an unrealistic presentation of a house.
A well-photographed house will always look tidy and clean. It's important to note that some real estate photographers use HDR image processing. It is an intelligent tool that is used to make a property shine. The same goes for lighting and different angles when it comes to landscaping and yard features. Again, it is key to visit a home in person to get a clear picture.
#2: You get the whole picture (all 5 senses included)
When looking at homes online, one cannot feel, touch, or smell the vibe of a place. Therefore, this is something that can be checked through visiting the property in person.
For instance, once the house's door had been opened, visitors may be greeted with strong odors. Such odors could be animal smells, smoke, or mold. Most real estate agents and their clients experience this classic scenario from time to time.
The lighting may not be great in the kitchen or the house may feel cold to the potential buyer - either way, sight unseen is less than ideal.
#3: The area is not always peaceful as it looks.
A realtor from Great Colorado Homes admitted that staging is a powerful tool to turn a house into a peaceful place. Most of the homes are staged and prepared for a photo shoot. This is because staging has an emotional effect on many buyers. As a result, buyers would just look at the house and not at the neighborhood.
Remember that one of the most significant considerations in real estate is the comfort a house may bring. Therefore, a peaceful neighborhood is vital. It helps set the mood, provides positive emotion, and most significantly, it helps the clients envision a good quality of living in the locality.
Things to remember when looking at homes online:
1. Don't get (emotionally) attached to the picture.
Online photos are all meant to excite clients. Therefore, visiting and viewing the house in person is still important.
2. Don't avoid houses with pictures that might look bad.
It's normal not to like or consider a house listing with a poor online presentation. However, one can always check the details.
3. Be patient.
Impulse buying in real estate may result in negative consequences. Make sure to choose the best house regardless of the online listing presentation. Take time to invest in the perfect place.
Final Thoughts
Keep in mind that when looking at homes online, one will ideally present properties of their best quality and version. In more ways than one, this explains the importance of balanced online viewing and personal viewing. Agents and clients must never forget that the best house is guaranteed only through a careful online and personal house selection.
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