Luxury Real Estate is almost an entirely different industry - many argue that it is. The stakes are higher because the prices are much higher and luxury real estate agents have to be on their A-game at all times. Everything matters more in luxury real estate, especially social media. Social media sets the tone of an agent's expertise and professionalism. Also, more people search for and look at luxury real estate on social media
A Picture is Worth a Thousand Words
Photos of Luxury Real Estate on Social Media
Even those who aren't in the market for high end homes still spend time scrolling their instagrams looking at accounts that specialize in that niche. Grand, unique, and expensive homes are something almost everyone likes to at least look at. Why do you think that shows like House Hunters International and Selling Sunset are so popular on streaming services like Netflix? We live in a culture that loves to look at things deemed luxurious and for the upper echelon of society.
But what about those who aren't just dreaming? Then the photos and videos posted are even more important. An agent's Instagram and Facebook accounts are one of the first things serious buyers look at. Luxury real estate agents must have active and well-kept social media accounts, it's truly a non-negotiable.
Why It Matters
The marble bathtubs, grand staircases, inviting pools - all of those things deserve showcasing These major selling points, along with pristine open concept kitchens, staged to perfection, are what sells luxury real estate before buyers even see the home. Luxury real estate is almost always staged, and staged well. It's nearly unheard of for a property above a certain price point to not be staged to perfection. And why? Because looks do matter, and so do first impressions, especially when millions of dollars are involved.
Potential buyers and sellers in high end real estate need to feel that their agent is capable, experienced, and able to close their deal quickly and at the best possible price. Social media is essentially a big giant report card if done right. Happy clients in their new homes, posts about selling a home - the possibilities are endless but the result is the same - credibility.
Up Your Game
So, if you're in the luxury side of real estate, be sure to ensure that your social media is on fire. Post professional photos often. Stage homes to perfection. Share posts and get noticed so that more leads come your way.
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