For every agent, getting licensed is a crucial, necessary step. But, the learning doesn't stop there - it's only just beginning. In fact, when agents really learn is when they get out from behind the books and in front of people.
Earning one's real estate license is a the starting off point all agents need but when it comes to the real life of an agent and growing one's business creatively; agents can only learn that from stepping outside the box.
The Real Life of an Agent
Agents won't learn about the day to day for successful agents without being around and communicating with successful agents. It's important to see what works for those around you and learn from them. Don't be afraid to use others as a resource.
It's overused, cliche, and downright near impossible as a real estate agent in a busy market. But nevertheless, the real life of an agent should consist of work/life balance. Getting licensed will teach agents the rules and regulations of real estate but agents still need to follow their own personal rules and habits so that they don't experience burn out.
Other than that - agents should be ready to show their expertise, their forward-thinking, and be personable as always.
Growing Your Business
No need to reinvent the wheel here. We all know that garnering and converting leads is the best way to grow an agent's business. Getting licensed might have some tips and best practices for this, but by and large this is going to be trial and error. Learn what works for you when it comes to converting leads. Over time you'll begin to adapt your own personal style, as well as begin to have an easier time reading different types of clients.
It's important to make a business plan that works for your unique goals. There might be ways your business isn't growing that you aren't aware of but making a business plan irons out a lot of the kinks.
Getting licensed won't teach agents how to work with multiple different types of clients. Finicky sellers, excited buyers, first-time buyers, or even investors. Sure, agents should know the practices on how to serve these buyers - but the real human approach that'll close the deal? That comes from experience.
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