The real estate career undeniably provides infinite opportunities for realtors; however, it is a highly competitive industry. One needs to strategize and stand out from the rest of the crowd. Therefore, boosting online presence can be an effective solution to be successful in the real estate industry. Every realtor knows that online presence results in marketing success. So, here are five effective tips for realtors to work on their online presence:
Tip 1: Maximize the online platforms available at hand!
Be sure to be oriented with free and useful online platforms to work on online presence.
a. Facebook, Twitter, and Instagram
All are excellent tools to start a business and to begin creating social media pages – all for free. First, Facebook is popular among clients. Second, Twitter is user-friendly and makes use of hashtags. And lastly, Instagram can give a realtor a professional vibe through "IG worthy" photos.
b. Consider blogging
More often than not, clients look for a realtor who is reliable and knowledgeable in the industry. As a result, they tend to gravitate towards realtors who has a blog site. Therefore, try to develop a blog site with useful and detailed content to show off expertise.
Tip 2: Learn social media marketing and build a reputation!
Word-of-mouth is no longer the primary factor that builds reputation. Consequently, even before clients reach out to a realtor, they will first check their online reputation and visibility (through content and online reviews).
a. Paid advertisements
To work on online presence, investing in paid advertisements is truly practical. For instance, activating the "boost your page" button on Facebook will reach out more potential clients within a specific area. As a result, the realtor's Facebook page will gain more visits, and gain more potential clients.
b. SEO Writing
If realtors want consumer-friendly content, they must know the game of search engine optimization. Therefore, they can generate more traffic and engage their readers with informative yet straightforward blog content.
c. Google Adwords
This is also known as pay-per-click advertising. It is hassle-free keyword-based advertising. Hence, it allows people performing related searches close to a realtor's chosen keyword to see a specific ad from a realtor who uses Google Adwords. Lastly, the fun thing about Google Adwords is realtors are only paying for the clicks they received!
d. Social Media Manager/Reputation Manager
Personally checking the image and status of a realtor's online page can be tiring! Therefore, hiring someone to run your social media or setting up a reputation manager helps the realtor combine strategies of public relations and technology. Furthermore, it allows realtors to emphasize their online pages' positive remarks and downplay the negative comments.
Tip 3: Engage with local communities!
Online presence does not exclude a realtor's presence in the local community!
a. Community discussions
By engaging in online groups, particularly Facebook groups, realtors widen their connectivity. Engaging in community discussions allows a realtor to create a personal brand and personal connection to clients.
For example, suppose a realtor is based in Los Angeles. In that case, they can join Facebook groups like "Moving to Los Angeles," "Los Angeles Apartments," and "Los Angeles Living." A realtor's online presence can extend to specific audiences and/or communities by joining in related Facebook groups.
b. Online Local Directories
The majority of online customers find realtors through online local directories. As a result, many real estate agents work their online presence by creating an account on Google My Business and Yelp. It helps real estate agents build their online profiles seamlessly. Names, descriptions, contact numbers, and locations are displayed for easier client access.
c. Local advertisements
To work on online presence, realtors may also tap local advertisements through sponsoring online local events like free webinars. For example, they can create partnerships with local coffee shops, etc. and home décor shops with websites and ask if they can feature real estate advertisements.
Tip 4: Keep an active online presence
Clients appreciate it when realtors are responsive and friendly online. Clients value the time a realtor can give them. Moreover, clients also appreciate when the pages and websites they follow are timely and active. Therefore, it is important to keep in mind that staying ACTIVE is essential to your online presence.
a. Automated social media posts and replies
Engage with clients through regular social media posts and answer them with automated replies if necessary. When clients are updated, the level of engagement will increase; therefore, it will boost the online presence.
An active social media page adds up to the realtor's reputation and good image. Automated social media posts and replies generate more page visits. As a result, it helps make a "real" image – clients will not think that a real estate page is just for advertising purposes.
b. Frequent content updates
Suppose a realtor decided to widen their online presence through blog sites. In that case, it is necessary to post articles continuously.
c. Customer online reviews
One way to make a solid online presence is through online reviews. This is perhaps one of the best ways as potential clients love to see positive reviews.
d. Be generous when answering online queries
Maintain positive connections online. Be patient and kind when clients are extra interested and curious. It's actually a good sign! It means that they're interested in the services offered by a realtor!
Tip 5: Always monitor a real estate online page.
This should be common for all realtors to work on their online presence. Online presence is becoming a challenging arena for realtors. As a result, they continuously need to monitor and maintain their online presence through:
- Regularly checking the target audience.
- Identifying monthly goals.
- Checking the competition.
- Assessing the needs of the clients.
- Aligning content based on trends.
- Making the page for the clients.
To sum it up, working on an online presence for realtors is already a common yet challenging job. It requires analytical and creative skills to pull off an online presence. Moreover, always remember that it is a combined effort of the realtor's skills and relationship with the clients. For a realtor to have a solid online presence, he must discover what platforms are best to use and how to use those platforms. Likewise, it is vital to assess the clients to figure out how to engage with them. These five tips will not just help realtors work on their online presence. Still, it will also create a positive client-agent relationship.
Have a comment, tip, or concern?
Thanks for reading Elite Informer! Here's more where that came from.