When you are in the business of selling real estate, there is nothing worse than receiving a bad review. It can feel like someone just punched you in the gut when you see something negative about your performance on one of the most popular sites for reviews. You may be tempted to lash out at them or even ask friends and family members to write some more positive reviews. Before you do that, though, consider these tips for what to do if you get a bad review.
Read And Understand
Check out the review left by your client. Don't just read it; try to understand where your client is coming from and why they chose to leave a bad review. Often, clients leave bad reviews when they feel unheard of or misunderstood by their real estate agents.
Make sure to check if the review is legitimate as well. Sometimes, there are trolls on social media, and you'll never know if it's a fake review or not. If the review is not anonymous and you know exactly who that client is, then best to take action.
Respond And Address
The worst thing you can do with a bad review is to leave it unseen. This leaves an evil reputation for your brand. This also shows that you have bad customer service. The best thing to do is to respond to the review.
Before responding, you must assess whether it is a major or minor blow on your brand. If it is minor, you may politely respond to the comment. This way, potential customers can also see how you handled that bad review. On the other hand, if the review is about something major, you can opt to address this privately.
Most of the time, these reviews are best to be addressed privately. Buying or selling a property can be stressful and emotional for clients and agents alike. Getting into a phone call or face-to-face meeting can better address the problems better.
Be Proactive
One of the best ways to avoid bad reviews is to make sure you won't get one. How do you do that? Do your job well. Listen to your clients' wants and needs. If your client tells you a problem with your work or you, as an agent, address it right away before they write a bad review online.
The Bottom Line
The real estate market is competitive and fast-paced. This means it will be stressful for both the client and the agent. Bad reviews can't always be avoided, but it is best to give your clients the best service.
Remember, a good review on Google or Yelp will help grow your brand by gaining new leads. This will also prove your trustworthiness to potential clients.
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