Every action counts in real estate. It's surprising that with the large number of agents who use the internet, many still make common real estate mistakes online. Don't miss out on these opportunities to gain an edge over your competition - here are some online errors in real estate and how you can avoid them:
You Can't Have It All!
Top on the list is online marketing. It is one of the most important aspects for successful real estate agents and businesses. While many choose various platforms to advertise on, this strategy often backfires because it can be difficult and expensive to maintain multiple online profiles.
Marco Del Zotto, LIV, a realtor, said to focus on the quality versus the quantity. Agents can start here:
- Identify the persona of their client.
- What are they like? What interests them the most?
That is to say, agents need to know the exact buyers' profiles. As a result, agents can have a clearer grasp of what material would fit their clients. Thus, working with a marketing professional will help avoid this mistake, Zotto added.
"Jack Of All Trades," may not help!
Many agents indeed want to be good at everything. Yes, it sounds impressive! But it is also one of the common real estate mistakes agents make. It's time to forget the idea that doing more is better. Remember, less is more! Being great at a niche is better than being mediocre at it all!
Be an expert at one thing. Focus on it and improve it! Hence, build networks through that expertise. As a result, agents will better know what they can do and offer. Not only that, but they can even more attract clients!
Common Online Mistakes In Social Media and Websites
Agent's online presence matters, that's for sure. However, while many domains and applications are free and user-friendly, there are still a bunch of agents who fail to use social media and create websites.
Social Media
Posting random content on social media pages too often? Be careful, because instead of it drawing more people, it might push them away. Keep in mind that there should be prudent management on social media pages.
- There should be a balanced content of images, videos, and text. Thus, make sure that they're of high quality and accurate!
- Social media platforms should not solely be about the business. Instead, try to include the clients on the page. Post stories, forums, and testimonies of clients, for instance.
80/20 Rule
To avoid online mistakes in social media, do this:
80% of the posts should focus on the followers. That is to say, posts should be in the form of an informative and creative side. Why? It will give value to your followers.
Meanwhile, the remaining 20% should be given to the business itself. For example, the accomplishments and new offers of the company.
Website
Creating a website needs time and effort to make it effective, but the reality is that sometimes your site just isn't working. What could be one of the most common real estate mistakes online? Simply leaving it as-is with no regular maintenance or updates, waiting for some sort of magic to happen.
Don't let this mistake stop you from taking care of yours! Here are three things agents can do:
- Optimize listings
- Upgrade to a responsive design website
- Learn the SEO. (Use internal linking and publish a 400-700 word blog on the site.)
Common Online Mistakes You Don't Know You're Doing
The usual practices some agents do can also be the culprit for some online mistakes. It's time to know and avoid them:
Using copyrighted photos.
To avoid: Search for some free sites like Unsplash or buy images from Shutterstock. Using copyrighted photos will also question the agent's credibility, and no one likes that!
Not highlighting the community.
To avoid: You are not just selling a house and your services. Buyers also want to know more about the place they're about to spend the next years of their lives. So, create a section where you can feature the community and consistently post stories and news there.
Not representing the clients.
To avoid: Think of ways to motivate clients to tell stories and spill what they like. As a result, it can build a deeper relationship that allows agents to develop valuable ideas.
Remember, the best way to identify all the online mistakes you might be making is to update your style. Old ways might not be effective anymore. Instead of gaining more clients, you might alienate instead!
The bottom line is to stay relevant, stay communicative, and seek to tell a story!
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