Gone are the times when a successful real estate website is only about its visual appearance. It's time to level up! Clients want more content. Thus, they want a website that can give them the best of everything. Want to win the clients' hearts? Learn the key elements of a real estate website now.
Key Elements of a Real Estate Website: The Visuals
Good Design
No, this isn't only about the fancy fonts and color palettes. A good design means the overall usability of the website. It is when a visitor spends less time clicking buttons on a website, for instance and more time getting the information they came for.
Keep in mind that the first key element of a real estate website is its user-friendliness. Visitors do not like it if a website is too complicated. If so, they will just leave and find another site that is more user-friendly.
Here are two tips to improve the website design:
- Have strong branding. Always give visitors a straightforward brand story, message, and tone.
- Make use of images. Aesthetic appeal is crucial to having a strong site.
Property Listings
Of all the possible information out there, what else could be the most important? It's the property listings data. This information can increase the website's organic search rankings.
Now, what do agents need to include when posting a property listing? Read below:
- Original property images
- Primary information. For instance, the bedrooms, bathrooms, and garage.
- A short yet impressive property description.
- Agent's contact details.
Pro tip: Real estate agents can also include data of their past sales. As a result, visitors can see their past performances, which will add reliability.
Key Elements of a Real Estate Website: The Content
Fresh details
Fresh and new information that is constantly updated is key to having relevant content.
- Real estate news
- Expert tips on home buying and selling
- Free home improvement guides
Simply, anything that goes with real estate that is interesting and relevant will hold value.
Showcase the city
To successfully create - or improve - a real estate website, the agent must show their expertise. That is to say, offering visitors some information and value that will make their website experiences memorable.
Do not forget that the goal is to give a meaningful experience. But how can agents do it? With the tons of real estate websites out there, it may sound hard. Worry not, here's what to do:
- Explain the city's culture - population, amenities, attractions, and upcoming events.
- Leverage neighborhood photos - through galleries, layouts, and grids.
- Give some numbers - statistics that will give direct insight to the visitor.
Remember, visitors need something to give them reasons to trust, choose, and stay on the website.
Key Elements of a Real Estate Website: The Back End
Analytics and Tracking
How can a real estate website stand out from the rest? How can agents know that their websites are gaining traffic? This may be hard to tell, but honestly, it's going to be easy with the right tools.
Try using Google Analytics to figure out what's happening on the website. Is it still gaining traffic? Does the content still interest people? Remember, it is essential to keep track of the website. Not only will it tell agents what's lacking and what to improve on, but it will help them know what is going right.
IDX
IDX integration is a building block of real estate websites. It will help real estate websites attract more leads. Hence, it will give visitors access to the MLS database through the website.
As a result, house hunting would be easier and faster. Keep in mind that clients love convenience - that's why they need the website and the agent.
Responsive design
One of the key elements in a real estate website is its mobile responsiveness. It's simple. Just make sure that the website can run on mobile phones. That means all the fonts, images, and buttons of a website will work on mobile phones.
The Bottom Line
The way agents make and manage real estate websites is a crucial factor in their successes. It is always an excellent investment to create and improve websites, especially now that everything is digital. So, make sure to take this guide and win the hearts of the clients.
Never forget that website appearance is the bare minimum. Website character is more important.
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