Facebook marketing is a great tool to grow a real estate business. It has many benefits - from convenience to affordability. Here are detailed ways to use it efficiently:
Make the most out of Facebook:
Create a personalized business page. It's free!
The reason why Facebook has many users is that it's free. So, agents should maximize it to open their services. Here are some materials that agents can use to add personality to their page:
- Real estate news - keep the followers up to date on recent events. For instance, write or share news about the current real estate market of the nearest neighborhood. Keep in mind, a good company is updated to the latest news and trends.
- Engage with local influencers - try investing in endorsements from people who are most likely to boost a brand. It will drive more likes, comments, and shares. But, make sure that those people will truly benefit the FB page.
- Use Facebook stories - these are effective to excite followers. If there's something new, stories can spark the follower's interest. For instance, create a short video - a teaser - of a new property for sale. As a result, the followers will want more - and will wait for the next post.
Say yes to Facebook Ads:
Advertising is made easy with Facebook
Facebook Ads are highly useful (and have good ROI) for real estate. It is one of the most effective Facebook marketing styles. Using it increases likes and engagement. So, how can a simple ad drive more clicks?
To clarify, here are the features of FB Ads that help agents build their network:
- Demographic Targeting - it's easier now to arrange follower's age, location, education, and interests.
- Ad Budget - Facebook Ads allow agents to set a budget for their promotional materials. Their resources can be used in more different ways. That is to say, Facebook marketing is all about clever ways to create ads.
- Built-in measurement tools - agents can use an accessible tool to measure the performance of their ads. Therefore, editing and upgrades are much easier through Facebook marketing. In the same way, it also helps develop new and smart ideas to use in promoting.
Facebook for Professional Networking:
For most realtors, the key player in social media marketing is to create positive exposure. On Facebook, there is no better way to do it but through networking.
Facebook Group is just one of the many features of the site. Hence, it is highly beneficial for networking. Remember, make sure to join groups that are for real estate. These are great contacts to add to your own page. It is essential to engage and offer services to people who talk about the same industry.
Check out these ways to optimize Facebook networking through FB groups:
- Comment on a post to ask for advice and offer services.
- Share timely real estate content—for example, DIY Home renovation tips and the latest house trends.
- Ask questions that will create online friendship.
While the majority of Facebook Group members are silent readers, try not to be one of them. So, when there are members that answer questions and post content, start a conversation with them.
Pro tip: Agents won't always have to join FB groups. They can create their own group too and start building networks!
What can realtors gain from Facebook Marketing?
Aside from Facebook being the most used social media platform for marketing, there are still many benefits:
- Facebook is fast in spreading the business' presence. It can reach more and more people in real estate.
- Facebook users stay for about 40 minutes using the app. Which means, the chance of getting more followers is higher.
- Through Facebook marketing, agents can control their budget and save more money! Hence, among all social media sites, FB has more ROI benefits.
- Facebook is ever-growing. Therefore, the number of people it can reach is also growing. In fact, Facebook remains the top leading social media site for marketing.
The Bottom Line
Of all the social media platforms out there, Facebook is already deeply rooted in society. Both clients and business owners use it - not only for personal use but for business as well.
Facebook will continue to be a resource for marketing and business and will only improve throughout time and take marketing to the next level.
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