An open house is one of many tools in the repertoire of a real estate agent. While there are other ways to effectively sell a home - open houses remain one of the top ways to do so.
However, with recent technology advancements it's important to make sure an open house isn't average. In order to really wow prospective buyers follow the tips below.
Strategize to Impress
First things first - make sure the listing property is a prime candidate for an open house. Meaning, some homes might be a waste of time to hold open. Homes should have an open house if:
- Well trafficked area
- There is plenty of time to advertise
- Can be held on a weekend
- The home is in good condition
Does your listing fit those qualities? Great! Then let's get to planning. Statistics show that an open house is most successful when held on a Sunday but in general weekends are a must. The middle of the afternoon for three or four hours is the best time for these events, for example, 12 pm to 4 pm.
Now that you've got a date and time set - it's time to advertise! Marketing is so important in order to gain traffic. Use the MLS, facebook, instagram, twitter, and any other online social media platforms available to market the event. Also, be sure to put up signs in the area in the days leading up to holding the property open. Signs should have an address and date a time clearly stated.
The Day Of (and preparing for)
First impressions really are everything when it comes to selling a home. So, be sure to stage the home properly. Pay attention to things like paint colors, furniture placement, and lighting. Try to get rid of as much clutter as possible and minimize personal fixtures so that potential buyers can envision themselves in the home. If sellers are willing to do repairs - do them before the public comes to see the house and before photos if possible.
It's a great idea to have water bottles available and to bake fresh cookies - that really sets the tone for a house to feel like a home. Have clear knowledge of the neighborhood and school districts, etc.
Lastly, allow potential buyers to walk around quietly on their own. This ensures that they can come to their own conclusion without feeling bothered or rushed.
Happy selling!
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