You must have tried every social media channel to produce leads as a real estate agent. Facebook, Instagram, and LinkedIn, to name a few. But, 99% of Realtors do not give YouTube a try. Even if you did, there is a good chance you gave up after the first few videos failed to gather attention. We all know video is one of the most popular forms of internet content. Thus it is critical to understand how to use it to promote your real estate business. You can develop your own YouTube real estate channel with the appropriate tools. You can also generate targeted real estate leads and boost your revenue at a high ROI with your channel. Knowing these benefits, it is quite unfortunate that most agents do not use YouTube.
Engaging Videos
Video has surpassed other forms of internet content on viewership. This trend is only going to grow. The average customer in 2021 watched more than an hour of online videos. Real estate videos on YouTube are a great way to engage people and expand your brand. Visual information retains encoded into our brain for more extended periods. So, as a result, viewers are likely to remember your brand and the information in your YouTube videos.
Easy Video Production
Many real estate agents have never created a video for their business or company, which may seem daunting at first. But filming videos can be easier and less time-consuming than writing. Furthermore, you do not need complicated editing to have a successful real estate YouTube channel. Many commercial and free video editing software on the market make it easy to edit videos. But, you may also spend a few dollars and hire a professional video editor on sites like Fivver. These Fivver experts are very proficient in producing a video. The best part is that video editing offers can range from as little as $10-$15.
Repurposing Videos
Once uploaded, you may share and promote the information within a video on every platform. Video is usually easier to repurpose than textual content, generating more significant interaction. For example, you may make video clips to upload on TikTok and Instagram Reels from a single YouTube video. You may also include the YouTube video in a short email or a blog post. Then, use the clips on your Instagram or Facebook to direct people to the complete YouTube video.
Easy and Simple SEO
Finally, ranking in searches is a huge advantage of using YouTube to produce videos. Potential clients may stumble on your real estate videos. You have already established yourself as a valuable resource in this scenario. Furthermore, optimizing YouTube videos for search engine optimization (SEO) is simple. With a keyword-targeted title, you are on your way to YouTube searches. Another feature of YouTube is that they recommend videos to users based on their history. So, do not worry if people watch your videos and then forget about you. Next time, they will likely receive suggestions for more videos from your channel.
Final Thoughts
Many agents do not consider YouTube real estate videos to develop their business. But it can be an excellent source of leads and help convert prospects into clients. Before using YouTube for marketing, make sure you have a strategy in place. YouTube could be the key to your real estate success if you make the proper strategic decisions in this situation.
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