With shows like Selling Sunset and Selling Tampa garnering millions of views; tools like a brokers open are talked about more and more recently.
Why host a brokers open? Will it really help you get your sellers their offers more quickly? It's looking like yes.
A Brokers Open vs an Open House
Why not just host an open house? You could and maybe you will. A brokers open is not in place of an open house - but is typically done beforehand because it might make the latter unnecessary if you get your clients an offer.
Exactly as it sounds, a brokers open is an event that invites only real estate industry professionals. It's typically midweek versus on the weekends, because that's when agents and other professionals are less likely to be with clients. So, lunch is often provided, or at least some snacks.
The goal of a these events is to get agents who might have prospective buyers in the door and quickly create a win-win situation that results in writing offers and making sales.
Make it an Event
A great way to gain a lot of traction is to make it an event. Include lunch, drinks, maybe even some "goodie-bags" for those who come by. Themes are popular. However, don't go too far because they are quick events. Either way, the more eyes on a listing the better, so agents really can't lose.
The feedback you'll get from a brokers open can easily be the reason you end up selling the home and making your clients happy. Other professionals can let you know what to change, better ways to stage, and tell you what current clients are really looking for.
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