When engaging with clients and potential customers on social media, there are lots of dos and don'ts that realtors should consider. However, to ensure your long-term success as a real estate agent, you must be aware of the seven common no-nos when using social media. Not only could these mistakes damage your integrity or reputation, but they might even cause legal troubles if not corrected. In this blog post, we'll cover the top 7 agent social media no-nos so you can avoid any issues in the future.
1. Don't over-promote your services
Real estate agents are in the business of selling homes and helping people find their dream properties. However, this doesn't mean that you should constantly be pushing your services on social media. Instead, engage with your followers by providing helpful information or advice related to the real estate industry. It's great to be active on social media, but make sure you post quality content and not just spam your followers with promotion after promotion.
2. Avoid making false claims
It's essential to make sure that any facts or figures you provide are accurate and up-to-date. If it turns out that you've provided incorrect information to potential customers, then it can damage your reputation and cause legal issues down the road if not corrected.
3. Don't post private client details
It's important to remember that you must keep client details private and confidential, no matter what platform you are using. If you post any information about a client without their permission, it could potentially breach privacy laws and land you in legal hot water.
4. Don't share too much personal information
As a real estate agent, it's important to maintain a professional image on social media. Avoid posting anything too personal or controversial, as this can give potential clients the wrong impression of your services.
5. Steer clear of negative comments
Social media is not the right place for airing grievances or venting frustrations. Instead, stick to sharing positive messages and avoid making negative comments about past or current clients, as this could backfire and damage your reputation.
6. Don't ignore customer feedback
Social media can be a great place to get feedback from customers and potential clients. Be sure to read through any comments or reviews left on your page and take the time to respond to them. Ignoring feedback could give potential customers the wrong impression of your services, so promptly address any issues or queries.
7. Be careful what you post
It's important to think before you post anything on social media, as anything you share could be used against you in the future. If you're unsure about whether something is appropriate to share, it's always best to err on the side of caution and keep it to yourself.
Final Thoughts
By keeping these seven agent social media no-nos in mind, you can ensure that you are engaging with customers in an effective and professional manner. In addition, following these simple guidelines will help you maintain a positive reputation online and keep legal issues at bay! Remember, social media is a powerful tool when used properly, so use it wisely!
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