One of the most tried and true ways to keep forward momentum coming when it comes to business is keeping in contact. Luckily, thanks to technology, there are several different ways to do this. Agents no longer have to pick up the phone, wonder if it's a good time, leave a voicemail, and hope for the best when it comes to reaching out to past, present, or future business.
"Low Risk" Contact
Low risk contact is reaching out in a very casual way. This form of keeping in contact may not require a response at all, but definitely not an immediate one. This is a great way to stay top of mind with past clients, gain referrals, and reach out to potential new business without "bugging anybody".
Some ways to initiate low risk contact are:
- postcards or mailers
- emails
- newsletters
- liking or commenting on a social media post
- sending a DM on instagram or Facebook
Getting Warmer
There's the middle ground of keeping in contact, which typically invites a response and is more personal, but still isn't a direct phone call or meeting. This is a great way to ask specific questions or to try and spread your sphere of influence. Examples of keeping in contact in the middle are:
- text messages
- personalized emails
- sharing a client's testimonial on your site or social media channels and tagging them
- sending a holiday card or "one year since you bought your house", etc. gift.
- Responding to a comment form from your website
Up Close and Personal
Sometimes nothing can replace a good ole' phone call or meeting. Face to face meetings, zoom, or just live phone conversations are so important when it comes to building connection and strengthening relationships. These types of contact are also best when something is time sensitive, or just sensitive in general.
Remember that all of these ways of keeping in contact are great ways to stay in touch, both during and after a transaction. Not everyone wants their phone "blown-up" with every small question or detail - but some people actually do. This is why it's important to have clear expectations with clients and understand their preferred communication style. This ensures that agents can continue meeting expectations and fulfilling their client's real estate needs.
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