The digital world has made social media a go-to marketing tool in real estate. So, here comes Twitter as a marketing tool, making its way to fame. One of the most significant benefits of it is the value it brought to many real estate clients. Let's take a closer look at how Twitter can be used as a marketing tool in real estate!
How agents should use Twitter as a Marketing Tool
Decide the brand's position.
It's vital to know what particular stance an account wants to take. For instance, is it a personal account? A business account? What kind of posts will be on the account?
Being transparent with the brand's position will help in spreading influence on Twitter. So, how can agents answer it?
- Who are the ideal clients?
- Define the strong points of the real estate business.
- How do you come up with engaging content?
By knowing the brand's position, agents will better understand his/her goal in using Twitter in real estate.
Work with influencers.
There are many famous people on Twitter. So, try to connect with a skilled real estate agent. Moreover, agents can also work with big real estate accounts like Zillow and Trulia.
Those accounts have many followers. As a result, it will lead to increased followers and visibility when agents work with them.
Take advantage of Twitter tools.
Clients love real estate agents who can always reach out and communicate. Therefore, a successful account keeps active communication with its followers. Hence, explore and find some of the most amazing tools on Twitter:
- Sprout Social - is a management tool designed to find new customers to help agents enhance their online presence.
- Buffer - allows agents to predict the best possible time to post on Twitter. Moreover, it will automatically pick the best posting time for a tweet.
- Social Oomph - helps a user to select and schedule time for tweets. Plus, it also generates keywords to engage new followers.
- TweetLevel - tracks an account's influence on social media.
Add a personal touch.
Here's a secret: Twitter followers often want to feel included.
The best way to make clients think they're included is to drizzle some personal touch. For instance, agents must answer all the messages themselves to send a sense of sincerity.
The aim here is to avoid automated replies to correctly answer the concerns of clients. An automated response can't answer all questions - precisely - all the time.
Simple Twitter Rules That Works
An image completes the package!
When using Twitter in real estate, the most essential element is an image. Hence, adding an image will increase the engagement rate of the tweet up to 5x higher than word-only tweets.
Agents need engagement!
Twitter is all about connection, it gives leads to the business. In fact, when engagement is active, it doubles the number of possible leads.
So, how do agents create an engaging feed? It's simple. Make sure to choose contents that are timely and real. So, it will create personal connections among followers.
A complete profile is worthwhile.
Set up a complete profile on Twitter - especially when using for real estate. Thus, it will build credibility among followers, and the account will gain more followers.
- Secure a creative and professional header.
- Come up with a logo.
- Provide a brief description in the bio section.
Hashtags to Use
According to Zillow, agents can only use two hashtags per tweet. So, it must really be good enough to help people discover the business.
Here are some examples of effective hashtags to use:
General real estate hashtag:
#forsale #househunting #properties #investment #mortgage #foreclosure
Real estate listing hashtags
#newlisting #justsold #openhouse #homeforsale
Home improvement hashtags
#renovated #marblecountertops #fixandflip #homeinspection
Location-specific hashtags
#[neighborhood]realestate #[neighborhood]homeforsale #[city]realestate #[city]homeforsale
Branded real estate hashtags
#[your brokerage] #[your farm area]realestate #[your farm area and brokerage]
Ineffective Twitter Hashtags That Will Hurt Your Image
- Don't be too personal or cryptic. For example, #ClientSoCrazy and #IJustNamedAFew.
- Don't use hashtags that are too long. For instance, #NotSureWhatWentWrongToday.
- Don't use random hashtags between a sentence. For instance, Getting #ready to #show some #houses in the #sun.
The Bottom Line
Who wouldn't know about Twitter? It has changed the way realtors market their services. Similarly, it has brought many opportunities for agents.
So, don't hesitate and start signing up for Twitter. Expanding a real estate business has never been so easy - all thanks to Twitter!
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