Sometimes, it doesn't matter how well you are doing in sales; some agents close more deals because they have a real estate marketing automation system. When it comes to closing deals in today's competitive real estate industry, real estate marketing automation is significant for every agent out there. Let's look over statistics to solidify these facts:
Increase Market Potential with Marketing Automation
According to the National Association of Realtors, 76% of realtors use Facebook, 62% use Twitter, and 60% use LinkedIn for professional purposes.
When you look at this statistic, it means that agents are missing out on plenty of opportunities by not advertising on social media using automation tools.
In addition, real estate marketing automation is not limited to the number of social media sites. There are other ways to use real estate marketing automation tools; you can reach out to more potential clients that you might not have known about before using it.
Automation for Real Estate Marketing
Real estate marketing automation is all about making your life much easier than before. Here are 3 ways to get your business growing.
Build Your Website
The National Association of Realtors stated in 2020 that 70% of realtors have their website while 93% of buyers turn to web searches to look for their potential homes
So, it is true that having your website with this innovation can bring in more clients than by using realtor.com alone since you are promoting to some clients who don't live in the area and don't even know about realtor.com.
You can build your real estate website with real estate marketing automation. You don't have to do a single thing, and the results are real-time.
Share Weekly Newsletter
If you plan to maximize your leads, sending a weekly newsletter can help. Creating an engaging, consistent newsletter can make a huge difference. If you are familiar with AIDA, it is essential to remember that "Attention" and "Interest" are what we want our leads to have.
Automate the Process of Creating Engaging and Consistent Newsletter
Now, imagine how hard it would be if you need to create your newsletter by yourself? Of course, it can take hours to make a good one. With real estate marketing automation, you can create an engaging and consistent newsletter by simply inputting your data, and the tool will do it for you.
But that's not all. You may need to find resources to share in your weekly newsletter, like information about related social media groups, YouTube videos, real estate blog posts, etc.
Luckily enough, you can use real estate marketing automation to find resources, as well.
Schedule Email Campaigns and Social Media Posts Automatically
It is not a secret that email campaigns work well in today's competitive market. In fact, it has even more influential power than before.
In order to make email campaigns even more effective, you need to schedule your email campaigns (or even social media posts) automatically.
Scheduling emails and social media posts can greatly save up your time. Think about it, do you want to input each data manually? Do you want to do it every day?
No, definitely not.
There are different tools that you can use; an example is Tailwind. You can schedule both your email campaigns and social media posts, and it is not only limited to one site like Facebook or Twitter.
In addition, Tailwind supports Pinterest too, which is suitable for real estate marketing automation.
Automatically Enrich Your Website with Data
If you are proficient in SEO, you must have heard of Google My Business and Bing My Business. Being active in these business directories is quite important to your real estate marketing automation plan. It will be a lot easier if you can set it up automatically.
Creating content for Google My Business or Yahoo Local is easy, but the time-consuming part of it would be adding images and descriptions to each page, however the results are highly distinguishable.
Final Thoughts
To sum things up, real estate marketing automation is great; however, it is not a simple tool. It can be quite demanding depending on how you use it, but the result is worth taking time and effort to master it.
Although real estate marketing automation can make your job easier, it is still not the ultimate solution. Your effort and expertise will still be needed. But, it is not a bad idea to try it out, maybe this is the one ingredient you are missing to closing more deals!
Have a comment, tip, or concern?
Thanks for reading Elite Informer! Here's more where that came from.