Getting in front of people is one of the most important parts of real estate. If you're not consistently at the top of your game, the next realtor will be. Here are some steps below that will help you stay in front of your audience, and keep eyes on your listings.
Take high-res photos
Take advantage of HD-quality camera lenses on iPhone and Android phone's. All photos should be bright and clear, and preferably staged for the listing.
Start with one, clear exterior photo to act as the featured image on listing portals, then follow with 20 to 25 images that showcase the rest of the home.
Having clear, clean and brights photos will set your listing apart from someone else. It is like the saying "we eat with our eyes first then our mouths." This also applies for when clients are choosing their next home!
Optimize your description
Many buyers use search tools to filter through listings and typing key terms to narrow down the search within a budget range.
Use terms today’s buyers might be searching for in your listing description. Keep this description streamlined across all of your advertising materials.
Be accurate and detailed
Stand out by having everything from mortgage information to rental history from the start.
Take it a step further by giving details that listing portals might not provide. If your listing requires renovations, be upfront. Some buyers are looking for investment opportunities, and it’s alright to let investors know what they are getting themselves into especially if the home is priced right.
Use video's and share it
Photos may provide the first look into a home, but a video is transforming the virtual connection between real estate and tech.
Just as buyers rely heavily on online real estate to search and find homes, video allows them to precisely see inside without the visual limitations of a photo.
Keep up with social media
Facebook, Twitter, Instagram, YouTube and Pinterest are free platforms use them to your advantage!
Sign up, build and maintain your profiles over time. Carve out time in your day to update your social media pages, or use a tool like HootSuite to push out listings to your follower base with various twists and hashtags on a weekly basis so you’re not burdened with the daily task.
Leverage Instagram
Instagram is a unique social media platform. You can add one clickable link under your main bio that lead straight to your listing(s).
Continuously update your Instagram feed with new images of for-sale listings, with curated captions that include your contact information.
Don’t be afraid to use an emoji or two, which have been proven to increase conversions, but make sure they are limited and relevant.
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