Google My Business (GMB) are popular among realtors. This is because many clients search for companies online. Hence, this platform helps clients reach out to agents and increases brand exposure through local search! It's also helpful with SEO - which real estate businesses value highly.
What is Google My Business?
GMB is a free tool that allows service providers to be present on the internet, primarily in Google. This platform helps clients find agents easily and contact them without leaving their search results page. To clarify, Google My Business profiles should include:
- Address
- Working hours
- Phone number
- Location
- A link to a real estate website
How to set up Google My Business page?
50% of customers find a business and visit it after searching online. In other words, clients would search first on Google if there are nearby businesses that can give them the service they need.
Certainly, GMB is very important in real estate businesses because most clients begin their search online! So, set up a Google My Business page now. Here's a complete guide:
- Firstly, create a new Google account for the business. Thus, make sure that your business name will only include letters, numbers, and periods.
- Secondly, go to google.com/business and click the "Manage now" button.
- Enter your business name and category. If you have the same name as others, you may click the "Request access" button. Google will contact the email with the same business name as yours. Once approved, the ownership will be passed over to you.
- Provide your business address.
- Then list your service areas. You need to specify the areas you serve so Google will show your profile to nearby people who need real estate agents.
- Choose your region.
- Enter your website URL and contact number. For the website, you have the choice not to put one. Options are: "I don't need a website" and "Get a free website based on your info."
- Decide if you want business updates from Google.
- Verify your account. A pin will be sent to your business location.
- Once verified, you can continue modifying your business information, such as your services, business hours, description, and photos.
How do you get a successful Google My Business page for Real Estate?
Now that you have successfully created your Google My Business page, it's time to optimize it! There are already many GMB pages for real estate, but here's how you can stand out from the crowd:
NAP Consistency
Do not forget the most essential features of a real estate Google My Business page are:
- Name
- Address
- Phone number
Always update it. In the same vein, make sure that whatever you use in your Facebook and LinkedIn is what you use in GMB. This way, all information is cohesive.
Name your real estate GMB listing
Identity is crucial in the real estate business. Therefore, make sure that you use a name that will set your name in the market. Below are some tips:
There has to be a listing for the company and each realtor for multiple real estate agents at one location. For example:
- The Agency: Oak Hill Real Estate Agency
- The Agents: John Doe, Real Estate Agent
Meanwhile, Google recommends this for agents working individually in the agency: [Real estate agency name]: Your name. Here's how it looks:
- Oak Hill Real Estate Agency: Jon Doe
Encourage past clients to write a review on your listing
Just like any other online page, reviews are critical in Google My Business. Likewise, it helps build a reputation and optimize your page.
Add photos and text posts regularly to your GMB
Clients do not search on Google to read a full-text post. Therefore, to get a successful Google My Business page, you should post pictures and timely text posts. Furthermore, images boost brand credibility when clients see them.
Write your own questions and answer them!
Google allows you to create questions and answers for your real estate google page. As a result, this can boost the visibility of our Google listing and show that many clients are interested in it.
Learn the local SEO
SEO is a pillar in the real estate business. It is highly effective in gaining organic leads for the GMB page and websites. But what about local SEO? It is a domain that big sites like Zillow and Realtor.com can't compete with you.
For example, "Realtor in Atlanta" or "Los Angeles Open House Tour." The main idea is to optimize a relevant keyword on your GMB. This is where you can put keywords:
- Title tag
- Meta description
- Header tag
- Body text
The Bottom Line
Like any informational or social site - Google My Business works best if continually updated. Visibility is always a good idea when it comes to real estate agents and this is another useful tool.
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