As far as marketing is concerned, agents want to hit every angle possible. This includes but is not limited to newsletters. The holidays are a great time to start a newsletter because of the built in events, celebrations, and talking points. Newsletters also give off a warm, communicative vibe that people receive well during the holidays.
Events and Celebrations
The holiday season brings so many events and celebrations that make starting a newsletter easy as pie!
As the holiday season approaches start keeping record of local events and celebrations in the communities you work in. That way you have material to pull from and mention in your newsletters. It's also a great idea to pair up with local businesses and mention them in your newsletter and social media platforms.
Small businesses banding together is a great way to increase your sphere for business and earn referrals.
Gain Traction Into The New Year
Sending monthly newsletters during the holidays via email is a great way to gain traction into the year. This is a great way to stay top of mind during the hustle and bustle of the holidays. Starting a newsletter doesn't need to complicated. Simply send out a blurb or two about local community events, mention recent sales, and advertise current listings and rentals. Nobody is asking you to write pages! People don't have time to read that anyways. Start a newsletter with bite sized information about your community and your business and watch people connect with your business.
With all of the gatherings that past and current clients are doing, real estate conversations are almost always bound to happen. So, don't miss this opportunity to be top of mind and get your name suggested to those in need of an agent. Also, don't forget to share links to your newsletter and contact forms on your social media so that you can collect email addresses! Happy writing!
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