If you're one of the many agents who struggle to get noticed by potential clients, it might be time for a change in your approach. The key is not getting discouraged or overwhelmed with all these tasks at once; rather, focus on increasing visibility as an agent first and foremost. Here are some tips to become a highly visible real estate agent:
Go Traditional
There's nothing wrong with keeping an "old" strategy. Sometimes, it is still effective as the new one. For example:
Join and create community events
To become a highly visible real estate agent, you need to showcase your skills at events you are a part of. Building or joining these types of career-building opportunities will help you grow in value as an agent.
You need to join in these events and show up more often so that people know when you are around! Below are some ideas about how you can go above and beyond:
- Flyer campaigns done professionally through email (with personalized branding)
- Handwritten invitations sent via USPS mail
- Social media posts across various platforms
Becoming a Highly Visible Real Estate Agent is not a race.
One of the common mistakes that agents make that stops increasing their visibility is doing many things at once. But, that's not how this industry works.
Focus on one niche
To really stand out and be visible, you need to find a niche that you feel passionate about and are competent at.
As you start to increase your visibility as an agent, focus only on one field. This helps you value your skill as an agent. Take one step at a time. This will result in a profoundly knowledgeable agent - and this will help them stand out in the crowd. Slowly, but surely!
Cheers to social media!
What can actually go wrong with social media? It's very easy to use and free! Thus, more and more people are joining the craze. So why not use it to increase your visibility as an agent?
Be mobile-friendly
Most people find an agent by searching the internet from their cell phones. Make sure that the website adapts and scales well so it will be easy to navigate on all screen sizes. Make an excellent first impression with potential clients who are looking into buying or selling property. When potential clients have a better web viewing experience, they'll surely remember it!
Post useful content
Agents need to be proactive in their efforts, not just reactive like most businesses with social media activities. You should post different content each day that will inform, update or educate clients interested in what you have going down at your agency. It doesn't end there, though; besides posting regular updates, it also helps if these posts include images so people can see firsthand how exceptional everything looks inside!
Networking
There is no way to make a name for yourself as an agent in this competitive business without having people on your side. Form strong connections with these individuals and use social media platforms, so they know about all of your deals!
Become a Highly Visible Real Estate Agent: Let your style speak for you.
Agents differ in the way they market and advertise their brands to people. True enough, there are plenty of styles to choose from! It's time to stop swimming in the unsure. Here are some of the best marketing styles to increase your visibility as an agent:
Marketing tools
We've got you some helpful tools to start your "own" marketing style:
- MailChimp
- HubSpot
- Trello
- Hootsuite
- Google Analytics
Marketing content
As most agents and clients head over to online marketing, it is vital to make a difference. While fun and trendy posts are really good, informative and engaging content are also in! Thus, it helps an agent get noticed for being skillful. It shows that the agent can share a lot of things about real estate. Do not forget that clients want to work with an agent whom they can trust.
For example, try including these on your next marketing material:
- Real estate videos like virtual house tours
- High quality and original photos
- Interesting real estate articles
- Hottest real estate news
The Bottom Line
Becoming a highly visible real estate agent will help you create a long-term real estate career.
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