Most agents want more leads and to make their business grow. A tried and true method of doing this is to have a strong real estate website. But, an agent's website is not doing them any good if no eyes are on it. So, how to get more eyes on your website? Let's talk about SEO.
Understand and Optimize SEO
Traffic driven to a website has everything to do with SEO. Most prospective clients aren't going to scroll to page 3 of Google when searching for a local real estate agent. The vast majority of the time they're going to go with someone on the first page, maybe even the first five sites that show up.
In order to get more leads, convert them, and gain more business - a website needs to be optimized in order to have a shot at being easily found.
Cater to Keywords
When searching for anything on any search engine - people typically type similar phrases or words. This is why titles and names of websites, articles, etc. shouldn't be too obscure. A strong keyword strategy focuses on attracting both customers at the bottom of the sales channel who are ready to make a buying decision, as well as customers at the top of the sales channel who are just doing light research.
There are two types of keywords.
- Short-Tail Keywords
- Long-Tail Keywords
Short-Tail Keywords are directly about your business. Whereas, Long-Tail Keywords are phrases, questions or sentences users google.
Optimize Your Site
Once you understand the keywords your customers use to find your business, it’s time to optimize your website.
Title and Header Tags
Title tags: This is the copy that appears in the search result as the description of your page. It also appears within the tab of your webpage. Title tags carry a lot of weight and should definitely use your focus keywords.
Header tags: This refers to the headlines used on your site. Your first and second headlines are most important to Google. Make sure your page has a clear title using your keywords.
Well Written Copy
Use your short-tail keywords in the page copy throughout your website. Always keep your user in mind. Does the copy read smoothly for your potential customer while also strategically using keywords throughout your pages? Does your content speak to the reader?
Images
Google image search is another place SEO matters. For every picture you put on your website, make sure you name it with the appropriate keywords. It’s also important to include an “alt text” tag and image “title” tag.
The “alt text” tag is the text that will appear if your image does not load, telling the user what the image is. The “title” tag can offer a short description of the image.
Meta Description
The meta description is the two lines of text that appear below the clickable link in search engine results. It’s important to make sure you fill out meta description information, otherwise Google will choose and pull information directly from your webpage.
Each of these parts of your website can be changed by your web developer, or within a CMS platform such as WordPress if your entire site is built that way.
Wrapping Up
While this may seem like a lot - having a strong website is critical when it comes to driving traffic and gaining more business. So, post articles and stories that are relevant on your website. Have reviews readily available. This way, an agent's website isn't just homes they are listing - it's well rounded and pleasing to the eyes.
Be sure to keep up with the tech side of things in order to optimize your best chances at being seen!
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