A real estate agent's website is of utmost importance to their business. SEO (Search Engine Optimization) is a key element of a successful website but it can be hard to understand if agents aren't exactly tech-savvy.
What even is SEO?
As noted above, SEO stands for Search Engine Optimization. Simply put, this refers to how quickly your website gets picked up by search engines. For example; if a buyer googles "real estate agent [insert city]" or "short sales" - does your site come up in the first few pages, or even the first page? Perhaps your blog post on short sales is one of the first options - this guarantees more traffic to your website and therefore more business.
SEO isn't all about the tech behind search engines and the depths of he internet. It's also about quick blurbs or catchy titles that grab reader's attention. SEO really boils down to traffic.
When diving a little deeper - SEO also goes into the ranking of sites off of data that search engines gather. Keywords come into play here, as well as urls, etc.
While it's great to know the basics behind SEO - what agents really need to know is how to optimize it? Below are some strategies.
How to Optimize SEO?
An approach or strategy is vital to building traffic to a website. There are a lot of things in an agents control when it comes to their website.
Keywords are very important when it comes to SEO. Keywords are what allows engines to pick you out, but also it's key to know what clients are searching for and optimize your content to them. Another great step to implement strategies is to create links and interesting content that drive clients back to your site. Titles of posts are important when it comes to this.
In your website be sure to have links to other interesting information, preferably on other areas of your site.
It's important to note here that there are website developers that can actually work with agents and their programs to quickly and easily monitor and improve SEO.
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