Looking to elevate your website and services to the next level? Beginning to publish real estate blogs might be the next right move.
Why Blogs?
Blogs offer a way to connect with other agents, professionals in the real estate industry, and clients that does the heavy lifting for you. Sharing a blog post allows an agent to share their knowledge, offer advice, or talk about a trend. But, the best part about this is that this information can be accessed at any time. This is important because agents are incredibly busy and so they can add value once and continue working on other things.
For example, if a client asks a question that an agent has a blog post on - they can simply send over the blog post! Also, blog posts give credibility and add a professional aspect to any website.
Agents can collaborate with other professionals and clients in blogs, as well. This is a great way to showcase testimonials or examples of "difficult" real estate situations.
Blogging 101
- Be consistent - pick a day and a time and always be sure to publish a blog
- Add content as time goes on - start with one day and add more publishings as traffic grows
- Offer a wide variety of content - home decor, selling tips, etc.
- Develop a voice early on and stick with it. Your blog should sound like you!
- Connect with your audience. Allow comments to be posted and reply.
Blogs are a great way to connect with your clients and other individuals out on the internet. Another great thing blogs offer is a sense of credibility and a way to share one's expertise with the masses.
Blogs are a great way to elevate one's business and gain popularity.
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