For younger buyers, community is an important aspect of where they buy. If you want to attract young homebuyers, then it’s important to sell the community as well as the house itself.
What if your listing is in a suburban rather than an urban area, though? How can you make a home in the suburbs attractive to a young person who wants to be at the center of the action?
5 Ways to Attract Millennial's to your Listings
1. Stress the Savings
Buying in the suburbs is often more cost-effective than buying in the city. Point out additional savings, such as lower property taxes or better insulation in a newer home.
2. Seek Shopping and Dining
Millennial's also enjoy the ability to walk to nearby attractions. Do research about the bars and stores that are close by.
Try to keep a mental tab of the local favorites so you can point out hotspots to young homebuyers.
3. Show How They Can Get Involved
Millennial's enjoy having and being in a community.
Are there neighborhood association? Perhaps the association throws a block party every year for the entire neighborhood. Are there local organizations nearby they can volunteer with? Look at alternative ways for them to get involved.
4. Offer Transportation Options
While a house in the suburbs likely requires the owner to have a car, there are some areas where bus lines extend to the suburbs and the stops are within an easy walking distance.
You can also suggest options such as working remotely at home part of the week, carpooling, or riding a bike.
5. Point Out Places to Walk
Are there areas close to the home that the buyer can easily walk to? Where are the nearby parks, restaurants and other amenities?
As a realtor or home seller, take the time to drive through the area and look for nearby features that might attract buyers. Include this information in your description!
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