Text messaging has become the most common way for people to communicate nowadays. Luckily, most people are proficient when it comes to text messaging. As an agent, this mode of communication is a must.
Text messaging is bigger than just an iMessage or SMS these days. "Texts" can include messaging services such as WhatsApp, Signal, and Facebook Messenger.
Quick and Easy
In real estate - the more we can streamline - the better. Texts are all about convenience and speed. The chance of getting your message read is relatively high. Studies reveal that 97% of text messages sent are opened within the first 4 minutes after receiving it. If you want to reach clients in a way that works for them, text messaging is crucial.
For us to fully understand the impact of mobile devices and text messaging, especially in the marketing industry, let us go through these things:
- More than two-thirds of Americans own cellular phones.
- 90% of adult Americans own a cellphone.
- 98% of teenage Americans own a phone.
These figures tell us a thing or two. Most of the people, especially Americans in this regard, are using mobile devices. However, gray areas are still present in this type of non-verbal communication despite the said benefits and advantages. One of these is miscommunication. As we are all aware of, in text messaging, no emotions, tone, or visual representations are present. As an agent, be sure to text as clearly and warmly as possible. The use of exclamation marks and not using too much shorthand can help.
Technology is an ever-changing game. Alongside the inevitable changes, there are also new-fangled ways to connect with our current and future clients. With the current use of technology, millennials now have the full capacity to purchase their desired home at their fingertips. As new technologies continue to unfold, we, as real estate agents, need to step up our game.
The generations of millennials and gen x were born in the presence of technological advancements. With that being said, Millennials and Gen X are hard to market to and expect instant communication. Responsive website design and text messaging can help.
Home Buyers and Sellers Generational Trends
Generally, Millennials and Gen Xers might already know what they want thanks to sites like Zillow and Redfin. These types of clients may went to send their agent quick links to properties or ask them quick questions - and expect a quick response. Enter text messaging.
The importance of having constant communication with these younger generations can make our lives easier. We can initiate this by sending them text messages relating our experience to what they currently feel about their purchase. In this way, we can establish that connection to build a healthy space where the agent and the client are comfortable. We can also keep them satisfied with quick information. This will result in a successful conversion from lead into loyal customers.
Recent studies showed that sending text messages to our prospects can make a significant boost in terms of conversion rate. It can go high as much as 300 percent. The probability of your text being opened is about 98 percent. By communicating through email, call, or text, our clients will never miss any information you want them to attain.
Why text message instead of calling?
We all have different views when it comes to receiving calls, especially from an unlisted phone number. Some people may get irritated when an unknown number is calling them. They may either leave the phone ringing, hang it up, or send it right away to their voicemail. Calling them may just become a waste of time. Besides, some of your clients and prospects might be busy for that specific period of time. Or agents themselves may be unavailable at times - but texting is much less invasive.
In this industry, competition is so fierce that realtors have to fight in order to earn potential business. When you play in the field, you need to gear yourself with the best tactics. Mastering all forms of communication is one of those tactics.
Frequency is one of the simplest yet challenging tasks to do. With all the busyness around us, we may sometimes forget to get in touch with a client. Most real estate agents succumb to the habit of “will do it later” and then forget about it. You may want to dedicate a specific time in a day to ensure that all is well between you and your clients. Communication is the only key to have a harmonious relationship with others, and the consistency makes this even more substantial. You might not want to encounter someone who treated you special then disappears after some time. If you want to lock that sale up, be positive, patient, persistent, and consistent.
Final Thoughts
Strategic thinking is a must in this industry. Text messaging, while seemingly simple, is another way to stay on the pulse and keep clients happy.
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