Quality vs. quantity: which is better? Not just in real estate but in sales in general. Everyone wants quality and quantity. It’s human nature to want to take the easy road. We hear it everyday from people they want the low hanging fruit! But, that doesn't grow a business.
Separating Yourself From the Pack
You've heard it. We've heard it. Everyone wants to know why don't things just come easily? Or at least easier? There's the comments about how "finding leads and gaining traction within business is just too hard" and guess what? Those comments usually come from those on their way out of the industry. The profession of a real estate agent isn't one for the faint of heart. It isn't for those who want the easy way out. This is because success in the real estate industry is entirely up to you.
While the quality of leads determines your conversion rate of said leads; the rest of it is all up to the quality of you as an agent. Your people skills and sales skills will determine the true difference between quality vs. quantity.
Generating High Quality Leads
While it's important to note how many leads you are getting for data purposes, the real numbers to be looking at are how many deals are you closing. How many leads did you get vs. how many deals you got is the true measure of success.
Think about it this way: two different scenarios; 10 leads to 3 deals vs. 300 leads to 5 deals. 5 deals is better than 3, right? It definitely equates to more income and income is what matters when it comes to business. So, when thinking about quality vs. quantity - consider the fact that quality over quantity might not be the way to go in the real estate industry.
The quality is IN the quantity - this IS a numbers game. So, get your name in front of as many people as possible, ensure you have a great lead nurturing system in place and get going on rising to the top. This way, you will always be top of mind, which is the true mark of success in this industry.
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