YouTube has over 1.5 billion users per month. Not only are you able to reach YouTube’s viewers, but as a straightforward video platform, you have the option to integrate it with your social media, blogs and websites to attract even more customers.
Furthermore, as the site is owned by Google, your SEO ranking for YouTube videos is routinely higher, ensuring visibility and engagement.
Opportunity To Be Creative
- Agent Profiles: Create short videos with each of your agents so that customers can learn about their experience, personality and business. This will build trust and allow successful relationships to form.
- Listing Videos: Offer your clients a unique showcase of your listings through an intimate video of the property. This will save time and be a great tool to promote new and current listings.
- Neighborhood Spotlight: Provide prospective buyers with a unique insight into neighborhoods and local areas so they can make an informed decision about buying a property.
- Market Education: Utilize your company’s knowledge and expertise to create videos that offer advice to those interested in the real estate industry. You’ll not only be doing the community a favor, but you’ll establish your brand as trustworthy and reliable expert.
What You Need
Camera
Choosing the right camera for your content is vital to ensuring a good quality video!
Handheld cameras, webcams, cell phone cameras — each has its own benefits depending on the style, length and context of your video.
Microphones
If you’re planning to include voice overs or want to record people talking in your videos, attaching an external microphone is a good way to ensure audio quality.
Most cameras have microphone plug-in capabilities, and you can usually find an actual microphone for an affordable price. Look for one that has a simple setup, is portable and easy to transfer clips onto your computer.
Computer
Editing on a computer is an important step to making sure your video is of high quality.
Whether you have a MAC or PC, make sure that the computer can handle large data files and has the appropriate editing software. To start, use what your computer came with, iMovie or Windows Movie Maker.
Invest in more professional software like Adobe Creative Cloud or Pixelmator when you’re ready.
Creating a Youtube Channel
Creating a Youtube channel is really quite simple.
- Visit youtube.com/create_channel
- Sign In or Create A New Google Account
- Click your user icon in the upper right-hand corner. You’ll see a drop-down menu, where you’ll want to click “settings.”
- Under “additional features,” click “create a new channel.”
- Then customize your new brand Youtube Channel
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