Is there anything more refreshing than a blank slate? A new year is a time for starting fresh, making resolutions, and setting goals. If you're a real estate agent, the new year is also a time to renew your commitment to your career. It is also the best time to focus on ways to improve your business. Here are four tips to help you get started.
Invest in Your Career
In this industry, it pays to have the best tools and techniques available to help you perform at your peak level. So, if you're not up-to-date on copywriting, landing pages, social media marketing, or any of the other relevant topics out there, now is a great time to start learning—either from books or by taking appropriate courses.
Don't worry about learning everything at once—just focus on one thing at a time so that you can master it before moving on to the next challenge. And don't forget all those old standbys like communication skills and prospecting; even though they're basically building blocks for your profession, knowing how to improve those skills will always put money back into your pocket.
Start a Blog
If you don't already have a blog, now is the time to set one up, not just for SEO purposes, either (although that's undoubtedly one reason why it makes sense). A regular blog is also a great way to stay motivated and help your colleagues and potential clients learn more about you.
If you're unsure where to start with your content, consider offering readers an insider's perspective on what it's like working as a real estate agent in today's market or discussing some of the most common mistakes that new agents make (and how they can be avoided). You can also write about hot-button issues facing your local market or show off your social media prowess on topics such as Facebook, Twitter, blogging, and more.
Maintain an Online Presence
It's inevitable that your online presence will continue to grow in the new year. Whether you get a LinkedIn account or build out your YouTube page, these types of profiles are fast becoming essential for generating leads locally and globally—what with the rise of mobile phones capable of quickly scanning names into email inboxes everywhere.
Your online profile is also a way to stand out from the crowd; even if you don't plan on getting very involved with social media in 2022, having digital assets available at your disposal is always wise when it comes time to meeting prospective clients for lunch or coffee. The same goes for real estate video production; despite being around since the beginning of the Web, the concept is still an extremely attractive way for agents to set themselves apart from the crowd.
Think About Your Legacy
The best real estate agents develop creative ways to build their personal brand and stay remembered as leaders in their local market. For some, this might be a simple dedication to always putting clients first; for others, it may be bringing innovative technology to the table—either way, your legacy will always leave a lasting impression on those around you and on those who come after you. What's more, your legacy isn't just about what you do—it's also about how you make people feel; remember that "you'll never get a second chance at making a good first impression" and keep that motto in mind whenever meeting with new people.
Final Thoughts
The holidays are over, but the New Year is just beginning – which means that it's time to make resolutions (and make up for the mistakes incurred over the past year). Regardless of where you fall on the real estate spectrum, there's no doubt that 2022 should be a year of reflection and growth.
Have a comment, tip, or concern?
Thanks for reading Elite Informer! Here's more where that came from.