Viral marketing is a business strategy that uses existing social networks to promote a product. Its name refers to how consumers spread information by word-of-mouth to promote a product.
Essentially, buzz marketing is a viral marketing technique. It’s more specific than viral marketing, as it is focused on facilitating the viral potential of a product or service with the aim to grow awareness of the brand.
Both strategies can work very well for real estate professionals. Below is tips and information to help you make a decision on which technique is the best for your business at this point.
Tips to Go Viral
Broadcast Live from the Property
Using live videos to create detailed property tours, is the next best thing after visiting, conduct Q&A sessions with home shoppers or your followers, and broadcast from real estate industry events.
Make Each Listing Unique
Add Some Personality
This could easily be done by adding a personal twist to property descriptions.
Tips to Generate Buzz
Ask Satisfied Clients to Leave Reviews
Asking satisfied customers to post positive reviews can help you to get a higher position in Google’s results and generate some buzz.
Create Video Testimonials
Video testimonials featuring happy clients could be a powerful way to raise awareness of your business and get more people talking about your real estate business. The secret to making a good video is to turn a particular client’s case into a compelling story and show how you helped them to reach their goals.
The Bottom Line
Both viral marketing and buzz marketing can work well for real estate professionals, so trying them may be a great idea for your business.
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