Viral marketing is a business strategy that uses existing social networks to promote a product. Its name refers to how consumers spread information by word-of-mouth to promote a product.
Essentially, buzz marketing is a viral marketing technique. It’s more specific than viral marketing, as it is focused on facilitating the viral potential of a product or service with the aim to grow awareness of the brand.
Both strategies can work very well for real estate professionals. Below is tips and information to help you make a decision on which technique is the best for your business at this point.