2022 has gone by in a blink for many. As we enter the final quarter of 2022, here are some ways to pump your business to finish strong.
From marketing, to housekeeping details and more; there are several ways to set your business up for success as the year comes to a close.
Lean In On Your Marketing
October is days away which essentially means that the holidays are upon us. A real estate trend forever has been that during the holidays, sale rates tend to go down. Most people aren't too keen on the idea of selling or buying a home during the holidays. While this might always be true - agents need to view that as an opportunity. Maybe not an opportunity to get record deal closings, but instead to elevate their marketing.
The final quarter of any year is a great time to lean in on your marketing. Agents should always be highly accessible, but, try to make it even easier during the holiday season. Now is a great time to invest in ads, post business cards in local coffee shops, and post regularly on social media.
These efforts are anything but wasted as people begin to plan their next moves in 2023. Whether it's an investment property, downsizing, or something else - most potential clients know that they're going to need a real estate agent far before they begin working with one. So, this means that getting your name in the door and on their mind is always a great idea.
Tie Up Loose Ends
As sales and transactions potentially slow down in the final quarter of the year, ramp up on the "housekeeping" of your business. Are you behind on some filing? What about that one area of your office that always needs organizing? How about some tax work? As a real estate agent, your job really never stops. So, sometimes things pile up. Take this time to get back on track and start the new year fresh.
If agents are wanting to invest in more areas of their business but haven't had the time with busy summer and fall transactions; now is a great time. Consider attending webinars, hiring and training an assistant, or anything else that has seemed impossible due to time constraints.
Also, it's important to remember that personal lives tend to ramp up during the final quarter of the year due to the holidays. Now is also a great time to factor in making up for lost time with family and friends but also yourself. Building a routine that involves self care and time for things you enjoy is another great idea to start implementing as 2022 comes to a close.
2022 has been another record year for real estate and who knows what 2023 will bring, but let that be 2023's problem. For now focus on pumping up your business and finishing strong.
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