Zillow group reached an agreement with ShowingTime.com LLC. They will pay $500 million to buy the online platform for scheduling home showings. Real estate agents can use ShowingTime to publish the showings for their listings. This way, the buyer's agents can schedule home tours online from their mobile devices. Buyers can also use the website without a real estate agent to arrange private tours. The tour is one of the most crucial phases of the home buying and selling process. And ShowingTime's technology has streamlined and enhanced the experience. What does this mean for the industry, stakeholders, and agents now?
Efficiency and Growth
The average agent today uses more than 12 software to guide clients. They use these products to guide clients from home shopping and listing to closing. But, due to repeated work and broken systems, agents cannot devote more time to their clients. The ultimate aim is to lessen transactional friction for all parties involved. So, ShowingTime+ provides a seamless, open platform for agents to conduct business. ShowingTime+ will support agents in bringing home the 90% of buyers and sellers who work with a broker. This new software will still have the same high level of help and service that the previous software had. So expect to see what ShowingTime, dotloop, and Bridge Interactive have offered before. ShowingTime+ will continue to innovate and develop products. The goal is always to assist agents in giving excellent client experiences. The software also aims to help agents expand their brands and businesses. ShowingTime+ wants to create a software ecosystem where agents and clients can coexist. They want to reach this goal by providing tools to the entire industry.
Organized and Productive
Talking back and forth about scheduling issues and tour availability takes time. It could also kill a deal in today's competitive market. The industry has long desired the work of this new feature because it benefits all parties. In a transaction, buyers, sellers, and agents can show when a home is available for viewing. This way, they can aid in fastening and give buyers easier access to the homes they want to see. This option includes making it easier for buyers to enter the homes they want to see. Agents need to consider the challenging nature of scheduling in today's competitive market. With the app, real-time availability intends to lighten the load on agents.
It is acceptable for sellers only to want to know when a showing is available. They will also want to know when they need to vacate the property. Additionally, they can be completely involved in every step of the procedure. With the software, they can see every development about their listing. In a market, the typical listing lasts 11 days before a seller accepts an offer. So, using the feature allows agents to narrow down the best options by knowing when a home is available to book. Then, they can schedule those tours with their buyers faster. Plus, it will be much easier for agents to handle requests that conflict with their schedules.
Limitless Convenience
The ShowingTime mobile app allows sellers to take part in as little or as much of the process as they choose. Sellers can showcase their homes to more buyers using an effective scheduling process. Sellers still in the home they are showing will also have control over their schedules. They will also have more knowledge of the precise time that buyers will arrive. For example, a seller works with a real estate agent using ShowingTime services. As a result, they can expect more showings, a higher feedback rate, and a better selling experience. Sellers can take advantage of the Home by ShowingTime mobile app and web experience. It makes it simple to manage and take part in the home-selling process. Agents can also gain from scheduling software, appointment center, and market stats reports. Sellers can ask their listing agent to give them access to the mobile app. This option enables them to take part in the confirmation process, so they do not have to rely on the listing agent. With the software, they can be independent and receive direct updates on showings. Sellers also have the convenience to accept or reject showing requests using the app.
Customization and Details
For easy scheduling of showings, listing agents can place restrictions. They can set when and how showings can take place on their listings, blocking unwanted dates. Or, if the sellers are planning to leave town for a weekend or longer, they can set the showing instructions. Some specific settings permit agents to schedule appointments at any time without confirmation. All ShowingTime products also come with automated feedback requests. It can send the showing agent up to three reminders to provide feedback on the listing. The products also include customized feedback, which enables agents to ask specific questions. Agents can receive feedback from potential buyers about their thoughts about the home. Feedback can be direct from sellers or shared with them after review by listing agents. Subscribers to the software receive reports that keep stakeholders connected and updated.
The Target Market Analysis Report can help choose an attractive asking price. This information allows agents to set the best amount to offer potential buyers. Some tabs enable agents to track the performance on the market in real-time. They can also compare with comparable properties on the market. The Listing Activity Report, like all ShowingTime reports, is shareable. So, sellers will have a useful tool for monitoring all activity related to a listing.
Final Thoughts
As Zillow aspires to become the Amazon of real estate, the buy of ShowingTime is another feat. Zillow innovates itself due to its enormous advantage in data integration and analysis. It will improve the accuracy of their programs and their data analysis of properties. We are only at the beginning of the real estate industry's consolidation. Showingtime's buy by Zillow gives them another piece of the real estate market puzzle. They are now approaching it as a fintech company where data will rule. Additionally, as the clientele ages, more stakeholders are looking for tech-savvy agents. Agents can show sellers they are by using cutting-edge technology in the business. So with ShowingTime+, agents can enjoy a full-service appointment center with reporting tools.
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