There's a lot out there when it comes to "what agents need", but what is actually important? We've done some research on some of the most valuable tools for agents and we're here to share it with you.
Old School Valuable Tools
Sometimes, there doesn't need to be innovation. There are several "old school" tools out there that are incredibly valuable to agents. One of them is undoubtedly, an agent's network or their sphere of influence. An agent's network is invaluable because it is the gateway to most of their future business. A network is also what makes or breaks an agent's reputation. Agent's can use their network to continue building and growing their business.
We couldn't even begin to discuss what's helpful for agents if we didn't address the MLS. The MLS is what agent's have that others do not - making it an incredibly valuable tool. The MLS sets real estate agents apart by giving them access to information that those without a real estate license don't have. So, this tool must always be appreciated and used to get information to agents and clients in an efficient way. For example, off-market homes and other real estate agent secrets are on the MLS.
Also on the MLS are the "comps" or the comparable sales. These make great tools for agents because "comps" really help aid agents in ensuring that their clients have an understanding of the market. If a client isn't understanding why their overpriced listing isn't selling right away - the comparable sales are a great place to start. In fact, they are a great place to begin before listing so issues like overpricing, etc. don't hinder a transaction's momentum.
While some might say that open houses are a dying art, some still stand by them as one of the most valuable tools agents have. Open houses allow for networking due to face-to-face interaction and exposure to a property. Sure, looking at an online listing is great, but really walking through it can be pivotal for potential buyers.
Going Above and Beyond
Starting with the most important: personal connection. The human touch to the real estate industry is what makes real estate agents themselves valuable tools. That personal connection that agents form with clients and other professionals is what really builds their network and can even get them another valuable tool: referrals.
Referrals are great because a lot of the legwork is done. The agent has already been "vouched-for" and now they just need to put in the work to produce. While it's stressful to potentially let down a client that's coming to you from another client, with clear communication about the market and expectations - this should be smooth sailing.
This feels like the big "duh": Social Media. Social media is such an important tool when it comes to the real estate industry we know today. It really does enhance an agent or businesses visibility and brings to light so many new ways of doing things. Social media is not to be slept on if an agent is looking to grow their business.
At the end of the day, an agent's experience is what is going to be their most valuable tool. And, of course, there's always the good ole internet and cell-phone: a real estate agent's best friend.
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