Are you stuck in a rut with your real estate marketing strategy? Do you feel like it’s too hard to stand out from the competition and reach potential leads? You’re not alone. In today’s market, success for realtors comes down to getting creative and deploying unconventional tactics that go beyond traditional solutions - or face falling behind. So if you want to increase your lead conversion rates, listen up! In this blog post, we’ll dive right in and share five unconventional marketing tactics that could help skyrocket your lead conversion across multiple platforms - giving your business the boost it deserves.
1. Invest in influencer marketing
It’s no secret that people are much more likely to trust a recommendation from someone they admire and follow - hence the rise of influencer marketing as an effective real estate advertising tactic. Whether it’s through sponsored posts, video content, or online reviews, collaborating with an influential figure in your market can help you establish authority and draw attention to your brand.
2. Utilize AI-based chatbot technology
Chatbots have quickly become one of the most popular tools for digital marketers across industries due to their incredible ability to effectively communicate with leads and prospects alike. By building out your own automated sales assistant using AI-based technologies, you’ll be able to respond to prospects’ questions quickly and accurately - leading them through the sales process and helping convert leads into closed deals.
3. Get creative with content
Sure, traditional content marketing tactics like blog posts, newsletters, and eBooks are necessary in today’s digital age. But if you really want to stand out from the competition, you have to get creative with your content strategy. Think podcasts, interactive infographics, webinars - even virtual events and online courses! By providing valuable resources that resonate with potential buyers and sellers alike, you can establish yourself as an authoritative figure in your market while also drawing attention to your brand.
4. Harness the power of video
Video is one of the most powerful marketing tools available to real estate professionals today. Whether it’s through an explainer video showcasing your services, a virtual tour of a property you have listed, or even an interview with a top agent in the area, videos are an effective way to communicate information and draw people in. Plus, they can be shared across multiple platforms - making them even more valuable as far as lead conversion is concerned.
5. Leverage direct mail
Last but not least, don’t forget about the power of direct mail! In this digital age, nothing beats getting something tangible like a postcard or flyer in the mail. Not only does it get noticed much more than emails do – it provides buyers and sellers with physical evidence that you really care about their business. Furthermore, you can track your response rates and tailor future mailings based on the results – making direct mail an effective and cost-efficient way to keep your leads engaged.
Final Thoughts
These are just a few of the unconventional tactics real estate professionals can use to increase lead conversion. By leveraging these five strategies - along with other more traditional methods - you’ll be able to establish yourself as a top agent in no time! Good luck!
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