There is always a better and innovative way to market real estate. As the industry continues to boom, a new and digital form of marketing continues to grow. The landing page has changed the game of real estate marketing by focusing on target audience, strategy, and convenience. As a result, the demand for these pages has been increasing. Want a thriving real estate career? This is the perfect time to know the importance of landing pages. Continue reading below!
What is a landing page?
A landing page is a single web page that has the goal to convert traffic into leads. Hence, it is usually where a web visitor lands after clicking a link or advertisement.
Furthermore, it is a simple and effective marketing strategy, especially for real estate businesses. It allows a realtor to target a specific type of client with timely information.
Finally, it uses call-to-action elements like magazine subscriptions and free webinars to convert more leads. Remember these three types of leads:
- Buyers
- Sellers
- Investors
Why have a landing page?
Right people, right time
A landing page helps in creating a detailed list of target audiences. As a result, realtors can quickly contact clients and customize the message they want to send. So, it makes more impact on the targeted traffic.
For instance, someone clicks an ad for a condo rental. The ad will take the page visitor on a page built for condominium rentals and appointment bookings. The potential client now is on a page that easily allows them to contact an agent and learn more.
Encourage clients to do something
One of the most important goals of marketing is to excite clients over something. Landing pages can build an instant connection to clients through sneak peeks and valuable content.
Furthermore, it sends a sense of urgency to clients through exclusive offers and free features of a page.
Grows the sphere of influence
A landing page is generally a lead generation tool. Thus, it allows realtors to connect and communicate with the leads and nurture them into clients.
For example, once a client subscribed to an online magazine, the realtor can now easily send updates. As a result, realtors can maintain interaction with their clients.
Highlight real estate properties
Remember that a landing page is optimized through call-to-action (CTA) elements. Therefore, CTAs should include properties and other real estate services. It will help realtors to encourage more traffic to become leads - then clients!
Reveal campaign results
This page is helpful, especially in tracking the engagements an ad makes on a webpage. Realtors will see where traffic comes from and what percentage is converting into clients or even traffic that stays on the site.
As a result, realtors can tell how does an ad works or doesn't work and even personalize the messages based on the results.
Four stages of building a landing page:
Realtors should have their specific goals in creating a landing page. Therefore, it's essential to know these stages:
- Generate awareness - a landing page will generate awareness, especially for clients with particular needs. Remember that a client reached the page because they are looking for something.
- Develop interest - once attention has been established, clients will now be interested in searching and reading more on a landing page.
- Give information - the main idea of these pages is to give information and entice clients. Therefore, after the interest stage, clients will now need detailed information.
- Make sales - as the final and the most crucial stage, making deals will guarantee the efficiency of a landing page.
The Different types
- Lead Generation - gathers leads through the data captured from the page.
- Click-Through - a landing page that doesn't require a form to fill out.
- Squeeze Page - collects email addresses.
- Sales Page - a page that convinces people to buy and often the most challenging design.
- Infomercial - aims to keep readers interested and scrolling.
- Splash Page - employs simple announcement or a "yes" or "no" request.
- Viral Landing Page - specifically used to build brand awareness.
- Microsites - these are small websites for campaign or target sales.
The Bottom Line
The real estate industry continually moves to the digital world. Hence, more and more clients look for businesses that offer convenience and are approachable. Consider building this page as an intelligent move to boost sales and increase market visibility.
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