If you are trying to build a real estate business, you may have read one of the popular how-to books that purport to tell you how to create your business and be a success. And you may have been surprised (and a little appalled) to see the advice in those pages. Most of the authors […]
Whether you’re new to real estate or you’ve been in the game for a while now, you’ve probably heard your “sphere,” “sphere of influence,” or “SOI” mentioned once or twice. The seasoned veterans among us have most likely told you that marketing to your sphere of influence is almost mandatory in a successful business. Well, […]
Marketing is a very important part of the real estate world, and it is absolutely essential to be successful. In this guide, you can find out exactly how you can make your real estate campaigns drive more leads back to you. 1. Optimize your profile The first thing you’ll need to do is make sure […]
Getting in front of people is one of the most important parts of real estate. If you’re not consistently at the top of your game, the next realtor will be. Here are some steps below that will help you stay in front of your audience, and keep eyes on your listings.
As a real estate agent, the amount you should spend on marketing will depend entirely on your income, and the resources you have at your disposal. Most agents suggest you spend about 10% of your commission income on marketing. But if you’re just getting started, that might not amount to very much. New agents will struggle […]