Many experienced agents say that summertime is the best time to sell a home. In general, summertime seems to be a great time for sales. Buyers often want to get settled during the summer especially families as it's a natural transition time. People tend to have more time on their hands and either are or want to be in a vacation state of mind. So, summertime marketing is essential to prepare for and master as an agent.
From utilizing the great outdoors, local holidays and events, and even themed marketing - agents have a wealth of marketing opportunities during the summer and they have the motivation of buyers to back them!
Capitalize on, or prepare for, the weather
Listing a home on the west coast? Or any coast for that matter? Be sure to highlight a properties propensity for outdoor living and proximity to summertime activities. The summertime marketing trick here is to be sure to illustrate fun and relaxing features of a home in it's brochure, flyer, and listing description.
Maybe a home is located in stickier, more humid areas. Not a problem, this is when to highlight the A/C unit or great natural breezes in a property. A pool, either private or community, is a major selling point. During an open house, throw some beach balls out on the pool to float to give off a relaxing and fun vibe. These little touches help set the tone of a home and leave a positive impression with buyers.
In areas like the Pacific Northwest or even the desert, summertime can also be storm season. While an agent may want to check the weather before deciding on an open house date - odds are that buyers know the weather of the area they're looking in. Make sure there's no potential flooding in the landscaping and no leaks in the roof and get to selling!
Get Outside
When hosting an open house set-up the main greeting area or snack/water station in the front or backyard. Let potential buyers get comfortable in the outdoor living spaces during the season where everyone wants to be outside!
If possible, stage a great area outdoors with an outdoor dining table and sitting area, maybe even hang some string lights! If a listing is a condo or apartment with a patio, make it cozy and comfortable as those spaces are often wasted. Summertime marketing is greatly helped by showing utility in outdoor spaces for individuals, couples, and families to enjoy!
Another fun thing to do is to set up some yard games to entertain children and teens that may come by. After all, kids are home from school during the summer and will often accompany their families to open houses during this time.
Gain Visibility During the Holidays and Events
This is where agents can really get themselves out there! Use local parades, events, and frequently visited areas of town to get your name out there in the public eye. Sponsoring a local team or youth league is also a great way to gain visibility as these events are heavily attended during the summertime. Locals and tourists alike are out and about in full force at local events like the one mentioned above, outdoor movie and music nights in the parks! This is the time to get agents name and businesses out in large amounts to gain traffic.
Fourth of July almost always means a local parade or street fair. Put a banner in a high-traffic area, set-up a booth during a parade route or in a street fair and get your business logo on water bottles to hand out! Don't forget about Labor Day in late summer, as well!
Get Seasonal
Create an email and social media campaign that is summertime based! Send out a summer-themed newsletter and publish snippets weekly to your social media. This is where creativity comes into play and can attract business. Use bright colors, palm trees, the ocean or a lake - whatever evokes summertime vibes of carefree, enjoyable living! This can even be fun if you aren't near a body of water because everyone thinks of a beach or a boat when they think "summer"!
Final thoughts
Summertime marketing has so many opportunities for agents. Get creative, outside, and motivated and buyers will surely see your name out there!
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