1. Provide Valuable Information to Website Visitors
To serve your full range of visitors, it’s important to provide valuable information for home buyers in all stages of the buying process.
For visitors who are closer to buying a property, you’ll want your website to include an internet data exchange feature, which provides visitors with up-to-date MLS property listings.
It is also important that you have your real estate website optimized for maximum lead conversion.
2. Use CRM Tools to Deliver Personalized Service
After visitors have “opted in” and are curious about contacting you for their home buying needs, the most essential tool for delivering them great service is through any number of customer relationship management tools.
CRM tools automate tasks such as:
- Maintaining contact information
- Tracking interactions with a prospect
- Collecting information on what type of property a prospect is looking for
3. Respond Quickly to Prospect Emails
Using a CRM tool makes it easier for you to quickly get in touch with prospects.
You want to optimize the efficiency of contacting potential prospects by having automated tools like chatbots and interactive voice response. These tools will respond to prospects for you when you leave the office or are working with other clients at the time.
Now you don't have to worry about missing a potential lead!
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