Handling business during the holidays is a balance for real estate agents. But let's be honest - what isn't? The job of a real estate agent is a constant balancing act. So, what are some of the best ways to keep on keepin' on during the holidays?
Availability is Key
Be available as much as possible during this time. In order to get business during a busy time for everyone, you can't be too hard to schedule with. Of course, don't forget to prioritize your own loved ones during this time. However, it's worth keeping in mind that availability is crucial during the holidays so plan accordingly.
Plan for a lull if at all possible. Financially prep for slower business during the holidays as less people tend to move during these months. That being said, don't ignore any leads because everyone operates on their own schedule! Preparing for a lull can help you feel more at ease if your business does take a little bit of a slower turn.
Referrals are a real estate agent's best friend. Word of mouth is incredibly powerful in this industry. Use your network of referrals during the holidays! Consider reminding other agents that you are looking to ramp things up during the holidays and they might refer you their business if they're out of town, etc.
Engagement and Connection
Engagement on social media is always a great idea. It's an even better idea during the holidays! Handling business goes hand in hand with being active on social media. Post local community events for the holidays on your stories and feeds and engage with the local community as much as possible.
Speaking of community; local events are another great way to do business during the holidays. Showing face in your community builds your reputation in the best way possible.
Whatever you do, remember what the season is all about: loved ones and connection!
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